Senior Creative Writer
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Introducing Our Hybrid Working Model
As the future of work evolves, so do we. We have a hybrid model where our roles are open to in-office, flex, or remote work. Learn more about our flexible approach to where we work.
OVERVIEW
Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of time. Yes, sustenance is essential, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.
ABOUT THE ROLE
The Instacart Creative Team is looking to hire a Creative Brand Writer. This individual will be responsible for creating digital campaign concepts that promote Instacart products, retail partners, and other features and benefits that customers and shoppers care about. You’ll work with marketing designers and marketing partners to generate ideas that are executed across multiple channels, including social and display ads, email, OOH, direct mail, TV and video.
ABOUT THE TEAM
The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale challenges that will forever change the way people feed themselves and their loved ones.
Responsibilities
- Effectively process project creative briefs, distilling project goals and concepting/executing to meet those goals
- Understand strategic goals of Instacart business and how those translate into specific project briefs
- Hold a high bar for writing craft, ensuring all final work is on brief and of high quality
- Develop campaigns that will execute across multiple channels, including digital ads, direct mail, email, and video
- Collaborate closely with Creative team, including Designers and other Writers, and partner closely with Marketing counterparts
- Present work to Creative Directors and Marketing team partners for feedback
- Help bring build culture and bring creative inspiration to the team, bringing new ideas to the table and sharing work that motivates you
ABOUT YOU
MINIMUM QUALIFICATIONS
- High quality caliber work in your portfolio
- Ability to come up with big ideas and optimize them in various channels
- Unconventional, provocative ways of thinking (that are relevant to brand)
- Ability to think strategically and execute creatively
- Ability to write quickly, iterate on multiple concepts, and can incorporate feedback from multiple cross-functional partners
- Ability to read and process a creative brief, ask critical questions that help you find the creative solution, and create to the project goals
- Experience leading large, cross-functional bodies of work
PREFERRED QUALIFICATIONS
- Unique problem solver, someone who can come at solutions from various angles/perspectives
- Knows brand voice but can flex tone based on channel, audience, situation
- Creative agency AND in-house/brand-side experience
- Clear communicator, verbally and visually
- Flexible and thrive working in a fast-paced environment
- Extremely collaborative and take feedback with a positive and curious attitude
- More concerned with impact and output than titles and hierarchy
Accommodations & Accessibility
At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.