NBA Staff Writer, For The Win at Gannett

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Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

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NBA Staff Writer, For The Win

For The Win, part of the USA TODAY NETWORK, is seeking a qualified candidate to serve as a leading NBA voice for USA TODAY's social sports website, For The Win.

The candidate should feel comfortable at the intersection of sports and internet and be ready to react to the day's news by writing a mixture of blog posts, columns, and reported pieces. A digital native, the candidate would constantly be exploring new ways to share content with our audience, both on platform and off.

FTW writers seek out stories that are of interest to our audiences using the latest trends, metrics and social tools to find stories that will resonate. We want someone who can be creative, write in a conversational style and deliver sharp headlines. SEO experience and a strong social media presence are a plus.

While this role is primarily focused on NBA coverage, we are looking for someone who is interested in a little bit of everything and doesn't fear writing on a variety of topics. The position demands initiative, accuracy, urgency and insight. It also demands the ability to find and identify stories and trends that are immediate. Quick writing and reporting skills are crucial.

This person can juggle a high volume of stories daily with aplomb, all the while staying focused on the digital details of story production: Headlines, SEO, multimedia assets and other points of optimization.


  • Write quickly, clearly, and with voice.
  • Deliver NBA news via stories, video, newsletters, Facebook, Twitter, Instagram or any other methods available to reach our audience.
  • Use metrics to inform story choices and shape beat strategies. This includes being adept at SEO.
  • Identify top sports stories of the day based on analytics and audience potential.
  • Work with editors to experiment with new ways of informing and engaging audiences on social platforms and alternate story forms. This includes experimenting with long-tail (evergreen) content.
  • A self-starter who is eager to take the lead on new coverage areas, as well as ambitious projects to grow our brand.


  • Bachelor's or master's degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience.
  • Minimum of 2-3 years' digital journalism experience, preferred.
  • Able to file quickly across platforms: mobile, desktop and social media.
  • Strong command of AP grammar and style.
  • Ability to produce content that is clean, accurate and "publication-ready."
  • Passionate and enthusiastic about NBA news and content that will work well with audiences on social platforms.
  • Comfortable in fluid, fast-breaking, stressful situations. Also, comfortable using social media to enhance reporting and promote stories.
  • Understand reporting ethics and sourcing.
  • Excel in a fast-paced news environment and understands the digital first mission.
  • Collaborate well with others and can work with a team - including teammates and colleagues who are remote.
  • Open to off-typical schedules, including the possibility of early mornings, late nights and/or weekend work. Able to be flexible as needed.
  • Employment is contingent on passing a pre-employment, post-offer background check.

We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:

1. Your resume - one to two pages.

2. A cover letter that outlines how you would approach the job.

3. Links to six online samples of your work. Show us what you've written, produced or had a hand in that best reflects what you can do.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.



Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at [email protected]

Other details
  • Job Family Copy, Production & Planning
  • Job Function Consumer
  • Pay Type Salary
  • Required Education Equivalent Experience

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More Information on Gannett
Gannett operates in the Digital Media industry. The company is located in McLean , VA. Gannett was founded in 1906. It has 7800 total employees. To see all 131 open jobs at Gannett, click here.
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