Manager, Content & Editorial at Inspire

| Santa Monica
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ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

The Manager, Content and Editorial will own content and copy development including ideation, writing, and editing of content across Inspire brand touch points, weaving Inspire’s brand voice and tone into all content and copy/messaging, ensuring all content and copy/messaging meet regulatory expectations across all of the above touch points.

This role is responsible for driving brand-aligned and industry-related editorial content that helps to bring Inspire’s brand story and mission to life with current members and prospective customers. This role will work cross-functionally with various internal and external stakeholders to ensure deliverables meet project needs for acquisition, retention, brand awareness, and audience engagement. This role reports to the Director of Campaigns & Content.

THE MANAGER, CONTENT & EDITORIAL HAS 6 MAIN RESPONSIBILITIES

  1. Integrate Inspire’s brand voice into all branded materials across the organization, ensuring consistency across the website, social, blog, marketing materials, products, and interdepartmental needs; ensuring all copy decisions support the success of Inspire’s mission and vision
  2. Uphold and enforce copy style guidelines and best practices across all deliverables. This includes maintaining an up-to-date accessible library of copy-related best practices and supporting documents, ensuring changes are communicated cross-functionally and with a sense of urgency (e.g. regulatory changes, shifts in messaging)
  3. Advise and educate internal stakeholders and external agency partners and freelancers on copy-related decisions, best practices, and strategies
  4. Lead content development in alignment with content strategy, from tactical planning and concept development, to production and performance analysis; this includes keeping a finger on the pulse across clean energy, climate change, and sustainability and tapping into opportunities to participate in relevant conversations
  5. Manage content calendar to support a range of Inspire initiatives such as ongoing brand and educational storytelling, campaigns, product launches, company news, partnerships, notable events/holidays, current or trending events, and ad-hoc communications needs 
  6. Ideate, write, edit, optimize, and publish on-site blog articles that are aligned with the brand mission and support the development of Inspire’s brand recognition as a trusted thought leader in the clean energy space; ensure content is optimized for activation across relevant channels, notably social

SOME YEAR 1 DELIVERABLES

  • Lead on-brand copywriting, editing, and development across marketing efforts (e.g. direct mail, field marketing, email, digital ads, partnerships, website, and social) to ensure messaging consistency; maintain regular touch bases with stakeholders managing efforts above to stay abreast of program developments and launches and upcoming content and copy/messaging needs
  • Manage regulatory messaging revamp across all applicable Inspire touchpoints, ensuring cross-functional stakeholders are aligned on the latest messaging updates
  • Support and inform copy development for Climate and Natural Gas (2H 2021), using both pre and post-launch learnings to inform the development of messaging across the user experience and marketing funnel
  • Lead on-brand UX and microcopy writing, development, and support across product development efforts to clearly and succinctly communicate product features and offerings
  • Maintain an organized, thorough, and always up-to-date database of copy best practices, guidelines, and tested/approved on-brand copy options to support the seamless development of copy for all of the above projects
  • Ensure content creation efforts reflect the needs/voice/mission of the brand, are on schedule with the editorial calendar, and support product/marketing campaigns
  • Execute upon 2021 content strategy to support the growth of each of the above projects

EXPERIENCE

Must Have

  • 4-5 years in copy driven, editorial content management roles
  • Strong writing and editing skills; ability to create content that is consistent, innovative, and educational without sacrificing clarity or deviating from the brand mission/voice
  • An understanding of both SEO and organic social best practices to inform strategic content development, resulting in ongoing audience engagement
  • Experience establishing and managing content development workflows
  • Strong cross-functional relationship skills to move projects forward both internally and externally

Nice to Have

  • Team leadership experience to effectively manage freelance writers and external partners, such as SEO Agency
  • Experience in a startup or high-growth environment
  • Experience with data analysis

#LI-Hybrid

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An Insider's view of Inspire

What are some social events your company does?

As the cherry on top to our mission-driven work, Inspire's community is top-tier. A couple of my favorite events have included beautifying the city on Earth Day, awarding top talent at The Windy's, and learning how our industry can take steps to be more equitable. With every happy hour, I'm reminded how enchanting my fellow Avengers truly are.

Lindsey Tod

Sr. Manager, Sales & MX Enablement and Alignment

How does the company support your career growth?

Inspire has helped me take my career to the next level, but most importantly, empowered me to find my passion! Having started my career in Member Experience and Operations, I was able to build a strong foundation of how the business works. I use that knowledge every day as a Product Manager, implementing automation and helping our business scale!

Meghan Griffiths

Director, Retention Services

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Inspire's Sustainability team and 3 Employee Resource Groups offer ample opportunities to get out in our local communities, connect with our mission, and further our impact.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Inspire has 3 active employee resource group for our BIPOC, Women, LGBTQIA+ communities and allies that offer monthly programming & bonding opportunities for members.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Inspire regularly offers Wellness focused programming for employees, including awareness & training sessions hosted by experts, company wide wellness challenges, and onsite exercise classes.
Team workouts
Group challenges & competitions coordinated in our #workout slack channel and access to unlimited workouts through our wellbeing app offerings to all employees.
Mental Health Benefits
Unlimited subscriptions to wellbeing apps to support healthy habits like meditation and therapy and monthly selfcare workshops to equip employees with tools to prioritize their wellbeing.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
In addition to internal monthly programming and events, Inspire holds an annual All Company Retreat for employees to connect with our mission and one another
Game Room
Avengers have access to a variety of games in our indoor/outdoor community area. Ping pong tournaments are a crowd favorite amongst our employees!
Stocked Kitchen
Employees enjoy a kitchen filled with a variety of snacks, LaCroix, and cold brew and kombucha on tap.
Happy Hours
Happy hours happen regularly at Inspire HQ, both within teams and company-wide. We hold an annual Halloween happy hour & costume competition as well as an end of year Holiday Party.
Parking
We offer Inspire employees on-site parking.
Pet Friendly
Inspire is a dog friendly office.
Recreational Clubs
Relocation Assistance
Inspire offers relocation assistance for certain roles.
Home Office Stipend for Remote Employees
Inspire works with employees to get them the remote items that will help them be most productive in their at-home offices.
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Inspire hosts a monthly 'Coach It Corner' series where employees have a platform to share their area of passion or expertise with the larger business!
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

Inspire puts a strong emphasis on supporting the wellbeing of all employees. In February, we launched company-wide Wellness Days to prevent employee burnout. Our team gets 1-2 days off per month to take time for themselves to unwind, rest, and take care of themselves.

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