Lead UX Writer at Indigo (Remote)

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About Indigo:

We’re an international agtech startup pioneering an ambitious mission in a budding industry where agriculture meets technology. Through the use of data-driven insights, natural microbiology, and innovative digital technologies, Indigo is partnering across the supply chain, ultimately cultivating a scalable climate solution and enhanced ecosystem that beneficially serves farmers, consumers, and the planet alike.

Our mission is unique, and therefore our teams are too: from multigenerational farming gurus who understand the land as though it were an extension of themselves, to cutting-edge techies on the frontier of innovation, our teams are a reflection of the range of the stakeholders we serve: the Earth, the Farmer, and the Consumer. Indigo is extraordinary, and we owe that to the individuals who make up our community and enable success through diversity of thought, experience, background, perspective, race, sexuality, gender, age, and everything else that makes a person uniquely themselves. Connected by a common vision and empowered by diversity, we aren’t ordinary, and neither are you. Embrace your extraordinary and join Indigo in cultivating a healthier planet fueled by unique game changers.

About the position:

Ready to have a big impact on the world? We’re a quickly expanding UX team looking for a Lead UX Writer to help us build products that allow farmers to use their agricultural know-how to limit carbon impact on the environment. If you’re a passionate writer, natural collaborator, and thrive in a fast-paced, start-up environment, and you’re interested in owning the full product copy experience aiming to solve some of the most challenging problems facing modern farming, we’d love to talk.


  • Shape the product experience through strategy, tone, and language for Carbon by Indigo https://www.indigoag.com/carbon?hsLang=en-us
  • Own and implement style guides and content frameworks
  • Define processes for how to collaborate and coordinate with the writing team
  • Create in-product messaging, navigational language, promos, error messages and features throughout the product
  • Manage junior UX writers, advise UX team members on best practices
  • Write, edit, and test language that makes Indigo Carbon intuitive, with a strong focus on turning complex, often heavily-technical explanations into human-friendly, straightforward prose
  • Collaborate with UX, Marketing, Product, Customer Success, Product Marketing, and other stakeholders to ensure farmers receive a resonate, appropriate, and consistent message that drives results across different channels


  • Passion for writing and advocating for the importance of language in designs
  • Ability to edit ruthlessly
  • Ability to manage multiple projects simultaneously
  • Thrives and remains a calm voice of reason in a fast-paced, constantly moving environment
  • Strong listener and communicator
  • Keen judgment
  • Lifelong learner with insatiable curiosity
  • Exceptional ability to turn complexity into simplicity
  • Leads projects independently but knows when to seek help from manager or others


  • 5-7 years experience of professional writing - specifically for complex products
  • 1-2 years expereince of leading, mentoring or managing other UX writers
  • Experience leading complex projects from inception to completion, and the ability to provide writing samples that speak to this
  • Experience writing for agricultural audiences is preferred, but not required
  • Big plus for experience on projects focused on behavior change

Indigo is committed to living our values, specifically, creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow. As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


  • Health, dental, and vision insurance for you and your family
  • Generous time off
  • Parental leave
  • A remote-first organization with flexible work hours
  • Commuter benefits
  • 401(k) plan
  • Competitive compensation including stock options
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • CircleCIFrameworks
    • FlaskFrameworks
    • FastAPIFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.


Principle Data Scientist

How has your career grown since starting at the company?

Since joining Indigo in 2018, I’ve launched our agronomist drone program, program managed an international soil health innovation competition, evangelized for our geospatial data analytics team, and built a decision-making tool to help growers begin their regenerative journey. The only thing that limits your career at Indigo, is your own curiosity.


Sr. Product Manager

How does the company support your career growth?

Since joining Indigo in 2018, my manager has always provided me with great feedback and room to focus on growing my skills from a dedicated API Engineer to having a strong full stack foundation. Simultaneously I’ve been encouraged to pursue a Tech Lead Manager role; a position I now occupy thanks to my hard work and the company's trust and support.


Tech Lead Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns

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