Lead Copywriter

| Austin, TX | Remote
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As the leading workforce management solution for the skilled trades, Workrise makes it easier for skilled laborers to find work, and for companies to find in-demand workers. Workrise currently operates in wind, solar, construction, oil and gas, and defense industries. We’re growing, and we’d love to learn what you can add to our team!

Workrise is hiring a Lead Copywriter to join our in-house creative team. Our ideal candidate for this role possesses deep multi-disciplinary copy experience; a writer who is just as comfortable writing memorable messaging and copy for full-funnel campaigns as they are building the guidelines and standards that govern new copy creation company-wide. They will have a proven track record of execution individually, as well as experience managing more junior copywriters and/or contract resources to deliver against strategic copy needs. All applicants must submit a portfolio of completed executions to be considered for this role.

Why join us? Brand Design at Workrise is responsible for brand experience across all touchpoints. Focus areas include brand campaigns, new content development, events, guerilla activations, the Workrise hiring brand, social and paid media, product experience, and job site brand experience. As a growing in-house creative team, we are strategic partners to teams across the business. We place a big emphasis on relationships, agility, teamwork, and strategic thinking to deliver exceptional work in a fast-paced, growth-oriented work environment.

What you’ll be doing:
  • Leading messaging and copywriting for brand experience globally, including UX copy
  • In-the-trenches leader and do-er; providing copy support for high-priority deliverables, as well as concepting messaging for new campaigns and activations
  • Working collaboratively across the organization to build briefs, align on strategic goals, and support the growth of the business with strategic messaging and copy work
  • Contributing to multi-team initiatives including cross-functional stakeholders, agency partners, and other vendors to deliver exceptional creative outcomes
  • Collaborating with the creative director, designers and our Lead Producer to push the boundaries in the concepting and development stages for new campaigns and assets
  • Managing a stable of contract copy resources to execute on needs across the business, as well as for translation to augment bandwidth on an as-needed basis
  • Working with partners in Marketing to refine existing frameworks, formalize messaging, voice and tone guidelines, and ensure consistency across all touchpoints
  • Contributing to and maintaining the Brand Center as our single source of truth for the Workrise Brand
  • Rolling up your sleeves to clear blockers and find creative solutions to challenges when the going gets tough
  • Optimizing and socializing best practices for inclusion of copy resources in the lifecycle of new projects and initiatives
What you should have:
  • Minimum of 8+ years experience in agency (in-house or independent) copywriting roles
  • A proven track record of exceptional messaging and copy execution both as an individual contributor and as a project leader with additional resources
  • High degree of comfort working with creative partners - design, art direction, production - as to deliver strong, results-oriented work 
  • Experience building, maintaining, and socializing and copywriting guidelines to drive consistency for content creators across large organizations
  • Ability to go deep and get granular with technical and/or industry-specific language requirements
  • Ability to lead projects independently, bring stakeholders through a process, and have the confidence to push back and/or educate when ideas are proposed that deviate from stated project objectives
  • An ambitious, positive and collaborative approach to work. The right candidate loves making things, and always wants to tell the best possible story
  • Strong organizational, project management and interpersonal communication skills
  • Experience developing UX copy guidelines and frameworks a plus
  • Bilingual English/Spanish a plus
More than a job:

At Workrise you can feel good about your work and furthering our mission to serve those who do the hard work. We recognize that making an impact matters to you and we believe in providing an environment that fosters that ambition. We welcome you to develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching. 

As a world-class employer, Workrise is committed to providing an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

Who we are:

In 2014, we set out to create a better way to get work done in the Oil & Gas industry. The goal — to build the most reliable and cost-effective workforce solution, using technology to make it easier to manage and deploy workers at scale. Over time, we’ve grown to serve construction, wind, solar, and defense. 

We’re a Series E startup, backed by industry-leading investors Founders Fund, Bedrock Capital, Andreesen Horowitz, Baillie Gifford. To date, we’ve placed over 26,000 skilled tradespeople with over 500 businesses and are poised to grow exponentially over the coming months and years.

We’d love to share more through the interview process!


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

An Insider's view of Workrise

What’s the vibe like in the office?

High Energy. Everyone is fully on-board with the common goal of “putting people to work”. Here at Workrise not only are we striving to become advocates for their betterment but become that platform that will galvanize the worker to build and power our society. We have a ton of work to do, but we also have a true sense of ownership.

Gus

Data Engineering Manager

How do you collaborate with other teams in the company?

At Workrise, we foster collaborative culture through open communication and open-mindedness. We collaborate with other teams by understanding each other's needs and the common goals we are trying to achieve together.

Ravanpreet

Engineering Manager

How does the company support your career growth?

When I first joined Workrise I had a bucket list of skills I wanted to build at my new career opportunity. In just three months, Workrise gave me the strength and support to blow that list out of the water! I am so excited to continue learning, growing, and getting hard work done!

Alyssa

Product Designer

What is your vision for the company?

Workrise is on a mission to empower the people who get hard work done — with an ambitious vision of putting 1 million skilled tradespeople to work by 2030. We're building a better way to work, by giving workers access to more opportunities and helping companies find the right people for the right job.

Xuan

CEO

What are some things you learned at the company?

Collaboration! It has been critical to work alongside my colleagues and partners here in order to be successful. I have learned how to collaborate and partner with amazing folks from every part of the business, which has been amazing for my own personal exposure and development.

Ron

Technical Recruiter

What are Workrise Perks + Benefits

Workrise Benefits Overview

At Workrise you can feel good about your work and furthering our mission to serve those who do the hard work. We recognize that making an impact matters to you and we believe in providing an environment that fosters that ambition. We welcome you to develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching.

As a world-class employer, Workrise is committed to providing an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenship. We’d love to learn what you can add to our team!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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