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City National Bank
City National Bank proudly offers services, tools and technology that put our people and communities first.
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Lead Copywriter

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LEAD COPYWRITER


WHAT IS THE OPPORTUNITY?



The Lead Copywriter will manage a copy team consisting of professional writers and editors who strategically develop, plan and execute messaging for bank marketing materials that include, but are not limited to: sales collateral, in-branch merchandising, CNB.com website, advertising, direct and email marketing, social media posts and operational client communications. This individual will supervise colleagues who are responsible for analyzing, creating and producing high quality, business relevant, creative copy treatments for City National's various marketing channels including: direct response, email, advertising, collateral, website, social media and events.

 

The Lead Copywriter will also be responsible for maintaining and updating the City National Writing Style Guide, CNB.com on-page content and strategy, and overseeing the voice and tone guidelines within the CNB Brand Book. The ideal candidate will be comfortable presenting copy and concepts to clients and delivering ideas that are fresh, strategic and always on brand. Responsible for developing copy for a wide range of B2B and B2C marketing deliverables through the customer lifecycle.The Lead Copywriter will play a key role in establishing and enforcing the editorial voice and tone for City National's integrated marketing efforts, conveying a consistent and cohesive brand message across all marketing channels. This individual will conduct periodic messaging architecture sessions to determine ideal messages for various products, services, lines of business and campaigns. The Lead Copywriter will supervise and mentor a team of in-house writers and identify and manage external third-party writers and editors.

 

The Lead Copywriter will have perfection as a goal – in structure, grammar, spelling, tone and factual accuracy – and will collaborate with Marketing team members to ensure optimal brand standards are maintained and innovative creative solutions are successfully delivered on time and on budget.


Marketing Product and Digital Division
As a member of our Marketing, Product and Digital team, you will have an exceptional opportunity to help grow your career while driving change across many facets of the business. The team is passionately focused on building our brand, supporting banking products and finding innovative ways to engage and retain clients.


WHAT WILL YOU DO?



  • Take strategic and tactical input from marketing channel experts, project managers, creative director and clients; understand the goals, strategy, audience, offers, terms and conditions, product/service details and specifications of a given project.
  • Gather any necessary research and other information (e.g., statistics, interviews, pricing information, technical product specifications, competitive information, etc.) needed to complete a project.
  • Develop appropriate, effective messaging for individual campaigns, lines of business and products within the bank.
  • Lead copy team in conducting message architecture sessions and presenting concepts and creative work to clients.
  • Manage and train junior writers and integrate their efforts efficiently with external vendors to complete high-quality copy jobs in a timely manner.
  • Edit, proofread and provide feedback on project deliverables.
  • Receive revisions, corrections and suggestions from channel experts, project managers, creative, proofreading and clients; integrate such input appropriately into finished product.
  • Work closely with creative, digital and production staff to ensure copy accuracy, fit and appropriateness for specific marketing channel and format.
  • Develop and maintain the bank's editorial voice guidelines and Writing Style Guide.
  • Write and edit marketing content and communications in support of the bank's marketing strategies, including thought leadership, web, direct response, e-mails, landing pages, collateral and event materials.


WHAT DO YOU NEED TO SUCCEED

Must-Have*

  • Bachelor's Degree in English, Journalism, Advertising, Marketing or other related field
  • Minimum 5 years of experience writing for content marketing, direct response, digital and lead generation purposes
  • Minimum 7 years of writing experience in marketing and/or agency environment

Skills and Knowledge

  • Experience with creative copywriting in financial or other highly regulated industries preferred
  • Strong management and leadership skills to lead a team of copywriters within the larger Marketing organization
  • Experience in a variety of marketing channels is a plus
  • Experience working in an environment with multiple stakeholders
  • Strong organization skills, strong multi-tasking and self-management
  • Ability to both work autonomously and collaboratively as part of a team
  • Must be highly organized and detail oriented
  • Must be able to take constructive criticism with ease and grace
  • Must be an effective written and verbal communicator
  • Must be a logical, yet creative thinker who is an enthusiastic problem solver



*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.


ABOUT CITY NATIONAL



We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America's leading diversified financial services companies.

 

City National Bank requires all colleagues to be fully vaccinated against COVID-19 to work on-site at any of our locations.


#LI-MA1

#CA-MA1


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Prateechi Singh
Data Scientist
TACKLE CHALLENGES
Latitude to shake up a global industry
Prateechi Singh appreciates that City National gives her and her peers space to spark innovation in a way that feels like a startup within the company. “My job requires me to be an investigator,” she said. “There is so much to work on, so much to learn. That’s what makes fintech exciting for me.” While she notes that the banking sector can be slow to adapt to change, Singh said the opportunity to tackle challenges from scratch and figure out how to evolve alongside new technologies like cryptocurrencies is invigorating.
Prateechi Singh appreciates that City National gives her and her peers space to spark innovation in a way that feels like a startup within the company. “My job requires me to be an investigator,” she said. “There is so much to work on, so much to learn. That’s what makes fintech exciting for me.” While she notes that the banking sector can be slow to adapt to change, Singh said the opportunity to tackle challenges from scratch and figure out how to evolve alongside new technologies like cryptocurrencies is invigorating.
My team is very passionate about what we do, and I feel this is the key to success for any project. We try to solve hard problems.
Srikant Vavilapalli
Senior Software Development Manager
WORK HARD, THEN RELAX
A focus on work-life balance
Srikant Vavilapalli said City National Bank’s remote culture is defined by a palpable level of trust between teammates. “We foster open dialogue, which enables me to share expectations and deliverables with my team so that they can execute on time,” he said. Yet this common sense of respect doesn’t just make Vavilapalli’s team more efficient. It also empowers team members to set flexible working schedules. For Vavilapalli, that means he has more time to bond with his daughter or focus on his hobbies, such as cycling and photography.
Srikant Vavilapalli said City National Bank’s remote culture is defined by a palpable level of trust between teammates. “We foster open dialogue, which enables me to share expectations and deliverables with my team so that they can execute on time,” he said. Yet this common sense of respect doesn’t just make Vavilapalli’s team more efficient. It also empowers team members to set flexible working schedules. For Vavilapalli, that means he has more time to bond with his daughter or focus on his hobbies, such as cycling and photography.
I appreciate that our leaders make it a priority to encourage us to take breaks and step away from our desks during the day.
Marj Galapon
Lead Full-Stack Engineer
EVOLVE + INNOVATE
Collaborate with peers and drive progress
A mix of teamwork, autonomy and flexibility offers the perfect environment for Marj Galapon. She appreciates no-meeting Fridays, which allow time to learn something new, and the flexibility to work remotely — even before the pandemic — to avoid spending hours commuting. But perhaps the most transformative element of the engineering culture is the focus on continuous improvement. “We are encouraged to learn new technologies and challenge each other, which motivates us to do better every time,” she said. “City National recognizes all who strive to do their best.”
A mix of teamwork, autonomy and flexibility offers the perfect environment for Marj Galapon. She appreciates no-meeting Fridays, which allow time to learn something new, and the flexibility to work remotely — even before the pandemic — to avoid spending hours commuting. But perhaps the most transformative element of the engineering culture is the focus on continuous improvement. “We are encouraged to learn new technologies and challenge each other, which motivates us to do better every time,” she said. “City National recognizes all who strive to do their best.”
Sometimes I am successful; sometimes I fail — but failure does not stop me from experimenting with new things.

What are City National Bank Perks + Benefits

City National Bank Benefits Overview

We strive to be the best at whatever we do, and that includes the benefits and perks we offer our colleagues.
We understand that colleagues have different needs. As a result, we look to offer a holistic program to support and address physical, emotional, financial and social needs.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Our 11 Colleague Resource Groups (CRGs) help colleagues deepen their relationships and knowledge at work, encouraging more people to connect, learn and celebrate with each other.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
FSAs allow colleagues to set aside pretax dollars to help pay for medical and/or dependent day care expenses.
Disability insurance
Coverage generally begins the first day of the month following hire date. Short- and long-term disability benefits are available to colleagues to assist with periods of injury or illness.
Dental insurance
Preventive care as well as basic and major dental services are provided through either a preferred provider plan (PPO) or a dental maintenance plan (DHMO).
Vision insurance
Coverage is available for vision exams, contact lenses, glasses and frames.
Health insurance
Coverage generally begins on the first day of the month following employment, and colleagues are able to cover spouses, domestic partners and/or dependent children.
Life insurance
When you become eligible for CNB Benefits, the company will provide you with basic life insurance equal to 1½ times your annual base salary, up to a maximum of $100,000 of coverage – at no cost to
Wellness programs
Enjoy access to a wide range of health tools and resources, including health screenings, coaching and/or fitness challenges – all kept confidential and secure.
Financial & Retirement
401(K)
401(K) matching
Pretax and Roth 401(k) - the company matches 75% of the first six percent of eligible pay a colleague contributes each pay period. Match dollars are immediately vested.
Performance bonus
Some positions may be eligible for bonus and/or commissions.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Paid volunteer time
Paid holidays
Paid sick days
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks
Paid industry certifications
View full list of perks + benefits
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