WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.
About the Role
The Head of Content is a Senior Leadership role to oversee all of WalkMe's marketing content and brand voice. Our Head of Content creates, manages, and supports all of our content efforts and deliverables across various platforms. As part of the demand generation department, you will manage various writers and social media managers while working with the larger growth, corporate marketing, product marketing, field marketing and design teams. You will have an incredible impact on the business, as you will be going to oversee all digital content for WalkMe, further developing our brand voice, establishing our experience within the space and driving conversions, meaningful pipeline and increasing our brand awareness. You will come from a strong digital content background, specifically working in an in-house global environment to build a fast-growing SaaS or technology business.
What You'll Own
- Develop and oversee the holistic content strategy for WalkMe across all outputs, which involves blog, paid acquisition, website, events, email marketing, and more
- Build content strategies to to support marketing goals and campaigns
- Strategize to build WalkMe's unique brand voice, and develop how our stories and values being amplified through our tone of voice
- Shape a content calendar that supports brand campaigns, messaging focus, events and demand generation programs
- Grow and manage an excellent content team, including content agencies and freelancers
- Structure an organized content creation process
What You Need to Succeed
- 10+ years of work experience as an in-house Head of Content, Content Director, Senior Content Strategist, or similar role in a SaaS, technology, global company
- 5+ years of experience managing social media activities in a SaaS, technology, global company
- Experience working in a public company - an advantage
- Experience recruiting, managing, and delegating assignments to both in-house and freelance writers, content producers, and creatives
- Background in writing and editing.
What you will love about us!
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance.
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
We've made this commitment not only because it's the right thing to do, but also because we know that having diverse perspectives, experiences and identities on our team helps us to better meet the diverse needs of our global clients. While we're not yet where we want to be, our goal is to create a workplace as fair and inclusive as our business is category defining. And at WalkMe, we achieve our goals.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.