Global Head of Content Strategy & Insights
Canva’s Commitment and Mission
At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you!
Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of.
Join us and design your future.
Location: West Coast with a preference for Los Angeles or San Francisco.
About the team
Content & Discovery is Canva’s fastest-growing group, with over 600+ staff including product managers, engineers, product designers, visual designers, data scientists, creative contractors and more. It traces its lineage to Canva’s very first team! (“Marketplace”). We own Canva’s content strategy across supply and demand. Canva wouldn’t be the same without its library of content and the ability to discover it to kickstart creativity!
About you
As the Head of Content Insights, you will play a pivotal role supporting Content & Discovery and Canva’s vision and strategy. You will be directly responsible for guiding our investment in content (both Canva content and User-Generated Content from our emerging Creator Community). You will work directly with group leadership to influence the strategy, goals, and execution of a 600+ org. We expect this org to double in 2022. You will be expected to lead big strategic questions and work collaboratively with our team and key people across the Content & Discovery group to bring diversity of thought and research into all output prepared by the team. You will be expected to think critically and apply objective viewpoints to your own work and the work of others as we strive to help our teams achieve their crazy big goals.
About the Role
Content is at the core of our platform, and you will be establishing a brand new function with the mission of maximizing the impact of content investment, defining a clear view as to what represents our next growth opportunities and can make informed strategic decisions based on data and experimentation. This will be a huge strategic advantage as we continue to evolve our content strategy beyond Canva Templates + Partner Content (Pexels, Pixabay, Epidemic Sound) and accelerate our Marketplace dynamics as we scale our global Creators program.
You will devise a strategy and build a team that will proactively analyze data, extracts insights and feedback with actionable approaches to opportunities and business problems. You will own the definition and refinement of core success metrics of Content & Discovery and drive alignment on it by closely integrating vision and strategy. Continuous insights derived from data build the foundations for an agile and informed strategic decision-making engine, and we are seeking those who can see how small pieces of the puzzle fit into the whole picture, spot emerging trends/opportunities, and tell a compelling story to leadership in an actionable manner. You and your team would bring this analysis to the Product Managers and leadership in a manner that is actionable. Your insights should be deeply integrated into the goals of the various groups so that all the work happening across the group rolls up in a common direction.
What You'll Do:
- Build out a strategy and team to guide investment in content to drive major programs of work (e.g. Creator Monetization) as we scale out our Creator Community and grow our Marketplace
- Collaborate with cross-functional product teams & leaders in the Content & Discovery organization to maximize the impact of content investment, have a clear view as to what represents our next growth opportunities and can make informed strategic decisions based on data and experimentation
- Structuring complex strategic problems and making actionable recommendations based on large amounts of information
- Working on cross-functional projects and build relationships with key stakeholders across the organization
- Helping identify and prioritize new product and growth opportunities
- Collaborate with teams in Content & Discovery to set meaningful metric goals that contribute to the overall group goals
- Drive hiring strategy and support the sourcing of high performing talent to build out an impactful Insights Team
- Working with the broader Strategy & Analysis team to democratize strategic thinking and support groups in the goal-setting / monitoring process
- Ad-hoc involvement and support in wider strategic initiatives
What We Look For:
- A genuine interest in understanding our missions, goals and strategies that harmoniously drive both Content & Discovery and Canva’s growth. A strong and developed eye for detail and data-driven strategic thinking as well as a strong desire to understand key perspectives from all stakeholders.
- You enjoy upholding high standards of excellence and integrity while operating in a fast-paced environment and you are able to adapt quickly, manage workloads and meet deadlines by rallying a high-performing team. You have excellent communication skills and approach tasks with a problem-solving attitude, with a constant lens of continuous improvement.
We'd also love it if you have:
- At least 6+ years of relevant experience in management consulting or strategy-driven teams at a high growth startup / tech company with demonstrated experience leading and growing teams
- Strong business acumen with advanced problem-solving creativity and commercial judgment
- Familiarity with the economics of user-generated content (UGC) or Marketplace dynamics would be an advantage
- Experience in analyzing large volumes of data and building forecast models, formulating strategic frameworks is great
- Experience with strategy implementation or operations is considered a plus
- Strong organizational skills with the ability to work under pressure and within set deadlines
- Exceptional communication and stakeholder management skills
- Experience with analytical tools and ability to assess excellence in this area
Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
Working at Canva
Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.
Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include:
• Competitive health benefits plans to support you and your wellbeing
• Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home) coming together for 8 days a year
• Flexible leave so you can recharge, give back, support others or focus on your own professional development.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
• Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
• Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.
We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.