Global Head of Content Strategy & Insights

| San Francisco, CA | Hybrid
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Canva’s Commitment and Mission


At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 


Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 


Join us and design your future.


Location: West Coast with a preference for Los Angeles or San Francisco.


About the team

Content & Discovery is Canva’s fastest-growing group, with over 600+ staff including product managers, engineers, product designers, visual designers, data scientists, creative contractors and more. It traces its lineage to Canva’s very first team! (“Marketplace”). We own Canva’s content strategy across supply and demand. Canva wouldn’t be the same without its library of content and the ability to discover it to kickstart creativity!


About you

As the Head of Content Insights, you will play a pivotal role supporting Content & Discovery and Canva’s vision and strategy. You will be directly responsible for guiding our investment in content (both Canva content and User-Generated Content from our emerging Creator Community). You will work directly with group leadership to influence the strategy, goals, and execution of a 600+ org. We expect this org to double in 2022. You will be expected to lead big strategic questions and work collaboratively with our team and key people across the Content & Discovery group to bring diversity of thought and research into all output prepared by the team. You will be expected to think critically and apply objective viewpoints to your own work and the work of others as we strive to help our teams achieve their crazy big goals.


About the Role

Content is at the core of our platform, and you will be establishing a brand new function with the mission of maximizing the impact of content investment, defining a clear view as to what represents our next growth opportunities and can make informed strategic decisions based on data and experimentation. This will be a huge strategic advantage as we continue to evolve our content strategy beyond Canva Templates + Partner Content (Pexels, Pixabay, Epidemic Sound) and accelerate our Marketplace dynamics as we scale our global Creators program.


You will devise a strategy and build a team that will proactively analyze data, extracts insights and feedback with actionable approaches to opportunities and business problems. You will own the definition and refinement of core success metrics of Content & Discovery and drive alignment on it by closely integrating vision and strategy. Continuous insights derived from data build the foundations for an agile and informed strategic decision-making engine, and we are seeking those who can see how small pieces of the puzzle fit into the whole picture, spot emerging trends/opportunities, and tell a compelling story to leadership in an actionable manner. You and your team would bring this analysis to the Product Managers and leadership in a manner that is actionable. Your insights should be deeply integrated into the goals of the various groups so that all the work happening across the group rolls up in a common direction.

What You'll Do:

  • Build out a strategy and team to guide investment in content to drive major programs of work (e.g. Creator Monetization) as we scale out our Creator Community and grow our Marketplace
  • Collaborate with cross-functional product teams & leaders in the Content & Discovery organization to maximize the impact of content investment, have a clear view as to what represents our next growth opportunities and can make informed strategic decisions based on data and experimentation
  • Structuring complex strategic problems and making actionable recommendations based on large amounts of information
  • Working on cross-functional projects and build relationships with key stakeholders across the organization
  • Helping identify and prioritize new product and growth opportunities 
  • Collaborate with teams in Content & Discovery to set meaningful metric goals that contribute to the overall group goals
  • Drive hiring strategy and support the sourcing of high performing talent to build out an impactful Insights Team
  • Working with the broader Strategy & Analysis team to democratize strategic thinking and support groups in the goal-setting / monitoring process
  • Ad-hoc involvement and support in wider strategic initiatives

What We Look For:

  • A genuine interest in understanding our missions, goals and strategies that harmoniously drive both Content & Discovery and Canva’s growth. A strong and developed eye for detail and data-driven strategic thinking as well as a strong desire to understand key perspectives from all stakeholders. 
  • You enjoy upholding high standards of excellence and integrity while operating in a fast-paced environment and you are able to adapt quickly, manage workloads and meet deadlines by rallying a high-performing team. You have excellent communication skills and approach tasks with a problem-solving attitude, with a constant lens of continuous improvement.

We'd also love it if you have:

  • At least 6+ years of relevant experience in management consulting or strategy-driven teams at a high growth startup / tech company with demonstrated experience leading and growing teams 
  • Strong business acumen with advanced problem-solving creativity and commercial judgment
  • Familiarity with the economics of user-generated content (UGC) or Marketplace dynamics would be an advantage
  • Experience in analyzing large volumes of data and building forecast models, formulating strategic frameworks is great
  • Experience with strategy implementation or operations is considered a plus
  • Strong organizational skills with the ability to work under pressure and within set deadlines
  • Exceptional communication and stakeholder management skills
  • Experience with analytical tools and ability to assess excellence in this area

Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.


Working at Canva 


Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  


Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 


Competitive health benefits plans to support you and your wellbeing 

Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home) coming together for 8 days a year

Flexible leave so you can recharge, give back, support others or focus on your own professional development.

Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.

An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.

Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.

Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.


We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
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An Insider's view of Canva

How does your team reward individual success?

Canva teams set seasonal goals and we celebrate BIG when we achieve each goal. We have celebrated our success by enjoying taco nights, cocktail classes and currently planning a DIY pottery night. Canva also has a very active #kudos slack channel!

Pooja

Partner Success Manager

How do you collaborate with other teams in the company?

Being part of Customer Success., we work closely with other teams including Product, User Voice, and Community Stories. We have the chance to share insights about how our members use Canva across their teams and the value our product brings. It’s inspiring to help shape the product and bring the most value to our users through global collaboration!

Chelsea

Strategic Customer Success Manager

How does the company support your career growth?

Canva enables me to grow by providing workshops and training sessions that have given me a solid foundation for my role. There is a focus to promote from within and provide everyone the opportunity to explore whichever path they choose. Our “Vibe and Thrive” allowance also makes sure our mental and physical health are always taken care of!

Kendall

Sales Development Representative

How do your team's ideas influence the company's direction?

One of Canva’s core values is to Make Complex Things Simple. We find innovative ways to make legal concepts more approachable to non-lawyers and reduce the need to involve Legal with every move. By removing complexities we encourage an environment of trust and openness for our internal stakeholders and our millions of users.

Suhayb

Senior Legal Counsel

What's something quirky about your company?

Season Openers are company events where Canva celebrates our wins and rallies around our goals. They're also some of the most over-the-top and quirky events you'll ever see. On my first day, at my first season opener, I learned about Canva through a Hollywood-worthy parody of "The Office"— I knew then I had found my new home!

Sergio

Design Ops & Studio Lead

What are Canva Perks + Benefits

Canva Benefits Overview

Designed with you in mind. No matter what your role is, or where you’re located, Canva’s benefits are designed to empower you to thrive.

Culture
Volunteer in local community
Be empowered to be a Force for Good with 3 days volunteering leave. Select from a calendar of opportunities or choose your own adventure, as long as it makes a positive difference, we'll support you.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
18 weeks gender-neutral parental leave from day one, no matter your caregiver status.
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Be empowered to be a Force for Good with 3 days volunteering leave. Select from a calendar of opportunities or choose your own adventure -as long as it makes a positive difference, ​we‘ll support
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Hardship benefits
Access to an additional 5 days of paid leave per calendar year to support you, during times when you need extra flexibility to manage commitments outside work.
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development, including fitness.
Home-office stipend for remote employees
An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development, including home office setup.
Mother's room
Professional Development Benefits
Job training & conferences
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training
Virtual coaching services

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