Editorial Content Strategist
Yext (NYSE: YEXT) is building the next big thing in AI search, and the next big thing is answers.
With the explosion of information and data online, search has never been more important. However, while the world of consumer search has innovated over time, enterprise search has not. In fact, the majority of enterprise search is powered by outdated keyword technology that only scans for keywords and delivers a list of hyperlinks rather than actually answering questions. Yext, the AI Search Company, offers a modern, AI-powered Answers Platform that understands natural language so that when people ask questions about a business online they get direct answers – not links.
We have a big, audacious mission to transform the enterprise with AI search. To achieve that, we need bright minds and diverse perspectives to join our growing company and help us continue to disrupt an industry. Does this sound like you?
The Editorial Content Strategist will play a key role in giving the Yext brand a market advantage through differentiated storytelling and strategic distribution. But we’re not talking boilerplate, tried-and-true B2B content that collects dust on a blog – Yext has a unique point of view, and our content should provoke, engage, and educate. From data stories to white papers to customer profiles, we need a long-form expert with range who also has an understanding of how to leverage social, PR/comms and influencers to help create as much reach as possible.
What You’ll Do
- Concept, write, and edit — a lot!
- Execute on an array of long-form thought leadership content, including blog posts, white papers, and ourYextTalks platform (video and podcast)
- Bring a fresh perspective to strategy and how to best positionYextin a competitive market
- Partner with the Data Insights team to develop new storylines leveragingYextdata and/or new data derived from surveys and interviews
- Use data and analytics to continually measure the impact of content and optimize content marketing programs across all channels
- Be audience-obsessed and anticipate what they want to know and how to best deliver the message so that they are inclined to take the next action
- Work especially closely with our Editorial Content Manager on the editorial calendar, themes, and management of our blog and other content platforms; as well other cross-functional partners to ensure consistency and quality across all channels and parts of the funnel
What You Have
- Bachelor’s Degree, relevant educational credentials, or similar college level education
- 3-5 years of relevant experience
- Outstanding writing and editing skills
- A proven portfolio of content initiatives that has helped moved a company forward and/or long-form stories for a media/journalism company
- An investigative mindset: a love of research, finding & interviewing sources, and learning about new topics
- Low ego
- Excellent communication skills
- Interest in working in a highly cross-functional environment
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Yext is committed to building an inclusive and diverse culture where every person is seen, heard and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a reasonable accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.