Job Title: Director of Content Strategy 

Location: Atlanta

WHY YOU’LL LOVE Salesloft:

Put Customers First. Team Over Self. Focus on Results. Bias Towards Action. Glass Half Full. 

These are the values that define who we are and have empowered our staggering growth to become the #1 leader in sales engagement software.   

SalesLoft helps brands deliver value and create trust by connecting authentically and meaningfully with their customers. Thousands of customers depend on SalesLoft’s category-leading sales engagement platform to engage in more relevant, authentic and sincere ways.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2020, twice by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Forbes, Fortune, Glassdoor, Atlanta Journal Constitution, and Inc Magazine.   

We’re redefining an age-old industry! This is challenging work – but our team of brilliant creatives makes the journey thrilling. We’re fast-paced, innovative, and collaborative. We pursue excellence in everything and have a lot of fun along the way. Come join us!

Check us out on Glassdoor and see what people LOVE about working for SalesLoft!

THE OPPORTUNITY:

At Salesloft, our Director of Content Strategy is pivotal to our company’s success. You will be a key member of our fast-growing and high-performing marketing team and will work closely with marketing leadership, communications, product marketing, and other teams to develop an overarching content strategy to build brand awareness, drive organic traffic and support the development of high-quality content for our customers to drive success within their companies. You will identify the needs of our buyers, devise the strategy for the creation and publishing of the content in all forms - videos, podcasts, blogs, and short/long-form content. Our content will stand out as authentic, immediately actionable and relatable, and reflective of the Salesloft culture.

WHAT WE’RE LOOKING FOR:

We are seeking a Director of Content Strategy who will oversee strategies and development of content that brings our brand to life, drives customer and prospect engagement, and ultimately builds on our already strong reputation as a leader in the sales engagement market. At heart, our leader of content strategy will be able to understand exactly the right words, tone, and feeling to make a meaningful connection with our audience.

You see the connections between where the people are in their journey and the stories they want and need to hear. You know how to make the voice of our brand as special, different, and unique as we are. You write emotively, connect stories through themes, and know how to tell them through different channels. 

You know how to write genuine copy that drives our SEO, organic and social engagement. You don't mind editing other people's stuff to make it great, and teaching them how to do better the next time. You come up with big ideas and can't wait to try them out. 

You should join us if you're not just a writer, you're a storyteller. You're not just an editor, you're a teacher. You're not just a content producer, you're a strategist. And your copy is as witty as you are!

On a day-to-day basis, you will be responsible for: 

• Owning the content marketing initiative and executing the program components and be accountable for:
• Editorial calendar and schedule
• Building unique content assets for our different personas
• Integration of marketing programs and required content across all channels
• Measuring how content is performing and improving it
• Articulating and leading content strategy development in support of the corporate and marketing goals across all channels
• Managing content across its full lifecycle, including content creation, aggregation and curation, monitoring for customer/prospect reaction, optimization, measurement and learning. 
• Leading detailed editorial calendar development, scheduling and governance. 
• Coordinating cross-functionally to ensure tight alignment with Communications, Brand, and Product Marketing teams, and to ensure messaging is designed to meet the needs and expectations of each audience, and is delivered in the appropriate channels at the right time. 
• Developing standard operating procedures for the planning, execution, optimization, distribution, and amplification of Salesloft’s content. 
• Continuously identify ways to innovate content creation, distribution - new formats or executions, and emerging market opportunities. 
• Educating the organization on content development and marketing best practices.  

THE TEAM:

Our Salesloft’s Marketing team is comprised of seasoned and up-and-coming marketing pros who are all aligned on one vision and mission:

• Vision: Every seller is loved by the buyers they serve (#saleslove)
• Mission: Equip companies to maximize revenue by creating a fantastic buying experience

The Marketing team consists of results-oriented marketing professionals who are creative and a desire to win. The Communications professionals within our team share a few common traits: they are self-motivated, ambitious, and passionate about evangelizing Salesloft. They are also the epitome of our core values - Customers First. Team Over Self. Focus on Results. Bias Towards Action. Glass Half Full.

THE SKILLSET:

• Bachelor's degree, preferably in Journalism, Marketing, Communications, or related field. 
• 8+ years of experience, ideally in content strategy and marketing and/or publication management. 
• B2B experience required, SaaS experience preferred. 
• Strong knowledge of SEO and social best practices, with a solid understanding of which content and approaches work best in which channel and why. 
• Exceptional storytelling, editing, and writing skills. 
• Skilled at developing content across a broad range of lengths (long-form + short-form) and formats (social media, blog posts, video). 
• Strong communicator and strategic thinker with a proven ability to translate complex concepts into easily digestible and compelling content. 
• Has a sophisticated understanding of contemporary content marketing analytics and experience working with marketing leadership to assess content marketing ROI and optimize programs accordingly. 
• Performance-oriented and easily able to translate data into meaningful insights.
• Demonstrates capacity to communicate effectively with senior leadership, business partners, colleagues, peers, and direct reports. 
• Ability to lead effectively, move quickly, and develop collaborative cross-functional relationships.

WITHIN ONE MONTH, YOU’LL:

• Attend Salesloft’s New Hire Orientation, where you will learn our Salesloft story and understand what makes our “Lofters” unique 
• Meet with others on the marketing team and begin developing an understanding of how we collaborate
• Meet with key leaders across the business to understand their priorities and interdependencies with content
• Begin 1:1’s with your manager, understand your 30-60-90 plan
• Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them
• Develop a firm grasp on our user personas, use cases, tone and voice, and brand standards

WITHIN THREE MONTHS, YOU’LL:

• Have a clear success metrics indicator and understand how you will contribute to our Marketing strategies and success
• Create a strategy for extending our brand via content and other communications vehicles
• Develop and share an editorial calendar to ensure all teams are informed 
• Understand and consistently execute the voice and tone of the brand.

WITHIN SIX MONTHS, YOU’LL:

• Develop a variety of compelling written materials: eBooks, blog posts, case studies, web pages, and product messaging
• Analyze the performance of copy across platforms and recommend data-driven actions and adjust as needed
• Continue to focus on your OKRs

WITHIN TWELVE MONTHS, YOU’LL:

• Be considered a top-performing member of the marketing team by effectively executing on a successful content strategy 
• Have an opinion about ways to continue to innovate in the area of Communications… and beyond!
• Set an example for new marketers, and assist in training, onboarding, and motivating new Lofters

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-traction organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute your ideas
• We have a vibrant, open office that utilizes modern technology
• You will grow more here than you would anywhere else, that is a promise

Salesloft is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.