Warner Bros. Discovery
Every great story has a new beginning.

Digital Content Strategist, CNN Underscored at Warner Bros. Discovery (Remote)

Sorry, this job was removed at 11:36 p.m. (CST) on Friday, July 14, 2023
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Employer Provided Salary: $59,500-$110,500 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
See what it's like to work at CNN! Follow us on Instagram, Twitter and Facebook.
Your New Role...
CNN Underscored is seeking a full-time, social media expert to help expand our reach across TikTok. Reporting into Underscored's Social Lead, the Digital Content Strategist will primarily be responsible for filming, editing and programming creative and original short-form video concepts that include shoppable links and engaging social copy and voiceover. The role will also require daily maintenance to our highly organized TikTok content calendar, contributions to our existing Instagram Reels efforts, and daily data tracking as a part of our monthly social reporting needs. The ideal candidate will have an impressive background in social media, commerce and high-quality journalism, and should possess the drive to take our overall social strategies to the next level with compelling storytelling and engagement tactics that will attract new followers and resonate with our existing audience. The candidate should be able to analyze data and monitor feedback from our community and confidently translate it into actionable next steps. The Digital Content Strategist should also be a video editing pro and have a proven track record of growing national brands or media outlets' TikTok channels, understands best practices, and feel comfortable juggling multiple tasks and working cross-functionally in a fast-paced environment.
Your Role Accountabilities...
  • Reporting into Underscored's Social Lead, this role will support the overall social media strategy on TikTok
  • Create and publish 5-6 videos per week; this includes identifying and securing product, creating shot lists, recording voiceover, performing a series of edits, sourcing trending sounds, and creating social copy and shoppable affiliate links
  • Research and identify products to feature on our TikTok channel, working and communicating daily with brands and PR to secure products
  • Oversee and update the highly organized TikTok content calendar (experience with Monday.com is a huge plus)
  • Support the team's Instagram and Facebook Reels efforts, consistently repurposing TikTok videos in a way that targets our existing audiences on other channels
  • Take part in social and editorial brainstorm meetings to discuss upcoming tentpole events and other original concept ideas based on social or seasonal trends
  • Monitor the Underscored editorial calendar and work cross-functionally with our editors' to create social-first concepts that unify the work they're doing with our social videos
  • Support the Social Coordinator with community management, responding to TikTok comments and monitoring feedback that'll help inform future content
  • Support the teams existing social commerce efforts, creating direct links using custom affiliate UIDs (experience with Trackonomics, Skimlinks, Linktree, Amazon Associates, and Howl is a huge plus)
  • Track, analyze and report on monthly TikTok data to include in the team's monthly social reporting decks (experience presenting on data in a compelling way is a huge plus)
  • Support other areas of the social team when needed (Facebook, Twitter, Apple News, Outbrain)

Qualifications & Experience...
  • 2-3 years' of TikTok experience at a national brand or media outlet (Instagram, Twitter, Facebook, Youtube and Pinterest knowledge is a huge plus)
  • 2 or more years' social video editing experience (must be familiar with Adobe Premiere Pro)
  • Proven track record of expanding social reach and creating viral video content on TikTok
  • High-level knowledge of tools social tools (Dash Hudson, Later, Monday.com, and Canva are a huge plus)
  • Background in commerce/shopping
  • Familiarity with social commerce and direct linking
  • Comfortability appearing on camera as a personality is a must
  • Must understand social best practices
  • Strong understanding of data and analytics
  • Flawless grammar or spelling
  • Flawless communication skills
  • Ability to organize and manage a handful of different tasks at once
  • Must be able to collaborate with other team members

How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits...
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $59,500.00 - $110,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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