Copywriting Lead at Hawke Media

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About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
The Copywriting Lead is responsible for the daily production of multiple client projects, ensuring all copy meets established quality standards. While the ideal candidate will have a solid background in copywriting and copy editing, the majority of their day-to-day focus will be on managing the copywriting process and writers. Therefore strong experience in project management and the ability to work collaboratively and efficiently with external clients and freelancers is a must. This person must be proactive, have strong attention to detail, and have a passion for copywriting in all forms.
The Copywriting Lead will also drive the development of Hawke Media's copywriting service offering, resourcing, processes, and training. As a highly conceptual problem solver, articulate presenter of ideas, and builder of strong client relationships they must be able to motivate and inspire the efforts of various team members (while still loving to get their own hands dirty!) Highly accountable and visionary in nature, it is the Copywriting Lead's responsibility to lead with innovation and inspired ideas, delivering excitement and passion to each and every client experience.
Job Responsibilities
Client Work:
  • Create guidelines, define copy style/tone of voice, source and manage (qualified) writers and editors from our proprietary network of freelancers
  • Meticulously track multiple copywriting projects across various timelines, industries, and client engagements
  • Research a broad range of subjects to create specialized copy for a wide array of B2B and B2C verticals
  • Thoroughly review, assess and edit copy created by freelancers and/or junior team members to ensure accuracy and consistency
  • Confirm content/copy meets both Hawke Media's and each client's individual standards as well as voice & style guides
  • Work closely with internal departments (i.e., design, strategy, SEO, sales and marketing) to develop, produce, package and deliver content

Channel Development:
  • Custom scoping with sales team and client engagement recommendations
  • Assist sales with organizing relevant training sessions
  • Prioritize and optimize client retention
  • Provide clients with professional work quality and management
  • Assist with navigating and mitigating client issues

Preferred Education and/or Experience:
  • Bachelor's degree in journalism, English, marketing, communications, or related field preferred
  • Minimum of 5 years copywriting experience (for brands) with strong writing and editing background
  • At least 2 years of project management experience (at the brand or agency level preferred)

Skills and Knowledge:
  • Ability to think creatively and brainstorm out-of-the-box content solutions that support business objectives and address client's needs
  • Experience writing copy for multiple formats (e.g., website content, blogs, infographics, print collateral, brand books, style guides.)
  • Experience working with freelancers, making assignments, tracking, providing feedback, and managing invoices for payment
  • Ability to balance several projects at once while working in a deadline-driven environment
  • Efficient, accurate, organized, dependable and detail-oriented
  • Flexibility with rapidly changing priorities and customer needs
  • Understanding of specific copywriting best practices for websites and e-commerce
  • Familiarity with basic SEO concepts, including the role copy plays in a site's organic search traffic
  • Self-starter with strong interpersonal skills and experience collaborating in a team environment
  • Proficient understanding of the digital marketing space

Computer/Software/Application Proficiency:
  • Solid Google Suite, Microsoft Office Skills, data management, PowerPoint, and Excel experience needed
  • Proficiency in various tools: Google Analytics and AP style (SEMrush a plus)
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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ClickUpManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

I love having complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging on the couch- yay WFH!

Lizzie

Senior Talent Acquisition Partner

How has your career grown since starting at the company?

Honestly, my career has grown so much since joining Hawke just five months ago! Since joining the Lifecycle team, my skills have grown in SMS marketing, loyalty & rewards programs, CODING, mastered several new CRMs and ESPs, and added new client-facing skills.

Ian

Archbold

How do you make yourself accessible to the rest of the team?

When a team feels comfortable sharing their challenges, wins, and even parts of their personal lives with each other, you're able to build a team culture where accessibility is tied with honesty, transparency, and a shared sense of purpose. There's no need for “my door is always open” because that is obvious through my actions and our interactions.

Charles

EVP | Finance

What are some social events your company does?

Since the transition to WFH, Hawke Media has become very creative with hosting social events for us. On Wednesday's and Friday's we play games on Zoom like Trivia and Pictionary where we can earn Amazon gift cards! I look forward to these because it is a great chance to interact with other people in the company in a non meeting setting.

Christal

Social Media Manager

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Partners with Nonprofits
Friends outside of work
Intracompany committees
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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