The PNC Financial Services Group
Hybrid

Copywriter - Creative Services

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Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

As a Copywriter within PNC's CREATIVE SERVICES & MARKETING CENTER OF EXCELLENCE, you will be part of the in-house creative team which develops and implements integrated marketing campaigns across all lines of business and includes branding, sales support, video, social, digital, and other creative deliverables.

This is a remote position within one of the following markets: Pittsburgh, PA., Philadelphia, PA., Cleveland, OH, Downers Grove, IL, Birmingham, AL, Houston, TX. Surrounding markets may be considered. In-person activities may occur periodically based on business need.

Responsibilities• Responsible for brainstorming, creating, and transforming ideas into words for all digital and print channels. • Write clear and persuasive copy for websites, video, brochures, branch merchandising, ads, social media, sales collateral, white papers, thought leadership articles and all other marketing/communications collateral.• Research the technical properties of products.• Determine what makes products appealing to customers.• Develop unique, new concepts.• Work with art directors / designers to create compelling concepts.• Write clear and persuasive copy for websites, video, brochures, branch merchandising, ads, social media and all other marketing/communications collateral.• Revise and edit content as needed or directed by client.• Respond to feedback in a timely manner.• Ability to work under tight deadlines, multitask and comprehend a wide variety of complex subject matters• Check copy for spelling and grammar errors.• Self-motivated to stay current with industry trends and emerging technologies and the ability to teach others• Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.• Knowledge of marketing fundamentals and an ability to implement them to create dynamic solutions• Entrepreneurial minded with an internal drive to continuously hit goals and succeed

In this position, you will collaborate with leaders across PNC's lines of business. This is an opportunity to learn about and help PNC engage with a wide range of audiences - from incoming college students and underserved communities to small, medium and large businesses, a variety of organizations and novice-to-institutional investors.

Job Description

  • Creates creative content and writes original and compelling copy for marketing materials for creative executions and campaigns to ensure resonance in the messaging that will strengthen branding efforts.
  • Executes established creative vision to align with strategic priorities for all lines of business.
  • Writes original, compelling copy across multiple media (print, collateral, digital, video, email) for creative execution across all lines of business.
  • Participates in close collaboration with graphic designers to ensure continuity of overall creative marketing materials.
  • Collaborates with marketing specialists, proofreader and other internal partners on a regular basis.



PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.



Competencies

Accuracy and Attention to Detail - Understanding of the necessity and value of accuracy and attention to detail; ability to process information with high levels of accuracy.

Collaborating - Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.

Copywriting and Editing - Knowledge of a variety of formats, styles, and techniques for publishing materials; ability to develop and review these materials to promote business related activities.

Creativity - Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Managing Multiple Priorities - Ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.

Marketing Function - Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Organizational Communications - Knowledge of and ability to utilize the means, tools, techniques and media to communicate information about the organization internally and externally.

Products and Services - Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Written Communications - Knowledge of written communications issues and ability to produce a variety of business documents that demonstrate command of language, clarity of thought, and orderliness of presentation.

Work Experience

Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Bachelors (Required)

Additional Job Description

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [email protected].

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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What are The PNC Financial Services Group Perks + Benefits

The PNC Financial Services Group Benefits Overview

The information on this page is high level and for general information purposes only. Please refer to the company’s website - www.pncbenefits.com - for eligibility and other details.

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Employee resource groups
Flexible work schedule
PNC strives to provide employees with flexibility in order to balance work and personal needs.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Eligible full-time employees receive short- and long-term disability coverage at no cost, with the option to "buy up" to a greater level of LTD coverage.
Dental insurance
Full-time and part-time employees can choose from three options through Aetna (Preventive Preferred Dental Organization, Preferred Dental Organization, or Dental Maintenance Organization).
Vision insurance
Full-time and part-time employees can select vision coverage through UnitedHealthcare. Vision coverage also includes UnitedHealthcare Hearing coverage.
Health insurance
PNC offers two medical options for full-time and part-time employees: Health Choice 1 and Health Choice 2. Both include prescription drug coverage and available tax-advantaged Health Savings Account.
Life insurance
Full-Time employees automatically receive company-provided Basic Life Insurance equal to 1x eligible compensation. Part-Time employees are eligible to receive $20,000.
Pet insurance
Home, auto and pet insurance is available to eligible employees. PNC employees can enroll at any time at group rates and pay for coverage through convenient payroll deductions.
Wellness programs
The Living Well program helps support three important elements of well-being: health, money and life. PNC partners with Castlight® and GuidanceResources® to provide confidential services.
Team workouts
PNC typically offers two themed, company-wide team fitness challenges each year.
Mental health benefits
Confidential support is available to all employees through the Employee Assistance Program. PNC's medical coverage includes access to an expanded, diverse network of providers and concierge support.
Financial & Retirement
401(K)
Eligible employees may contribute 1% to 75% of eligible pay (up to IRS limits) through any combination of pre-tax and/or Roth after-tax contributions.
401(K) matching
Once match-eligible, employees receive a dollar-for-dollar match on pre-tax and/or Roth after-tax contributions (combined) up to 4% of eligible compensation on a per-pay basis.
Employee stock purchase plan
Based on eligibility requirements, employees may contribute 1% to 10% of their regular pay to purchase PNC common stock at a 5% discount from the fair market value on the purchase date.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Subsidized back-up care is available through Bright Horizons when regular care arrangements fall through. Services include center-based and in-home care for children and adults, nationwide.
Generous parental leave
Eligible employees may take up to six workweeks of time off, paid at 100% of regular salary, to care for and bond with a new child. (This is in addition to maternity leave, when applicable.)
Family medical leave
Eligible employees may take up to two workweeks of paid time off per year to care of an immediate family member with a serious health condition.
Adoption Assistance
Eligible employees may be reimbursed up to $20,000 (full-time) or $10,000 (part-time) per lifetime for eligible adoption-related expenses.
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Eligible full-time employees and certain part-time employees may be eligible to receive paid vacation time. In addition, PNC offers vacation carry-over and vacation buy opportunities.
Paid volunteer time
Eligible employees receive up to 40 hours of paid time off to volunteer with PNC Grow Up Great® and approved Racial and Social Justice volunteer activities.
Paid holidays
Paid sick days
Eligible employees are provided with paid time off each calendar year to be used for personal illness, care of immediate family members, or personal business that cannot be scheduled during non-workin
Office Perks
Commuter benefits
Full-time and part-time employees may enroll in the Commuter Benefits Program to pay for eligible parking and mass transit costs through convenient pretax payroll deduction.
Fitness stipend
Employees can access the employee discount site to save money on anything from hotel stays and event tickets to fitness centers and car rentals, locally and nationwide.
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
PNC's Education Benefit provides access to tuition-free education, ranging from professional certificates to bachelor's degrees, plus reimbursement for a broader selection of programs.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
PNC's Education Benefit provides access to tuition-free education, ranging from professional certificates to bachelor's degrees, plus reimbursement for a broader selection of programs.
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
PNC's Education Benefit provides access to tuition-free education, ranging from professional certificates to bachelor's degrees, plus reimbursement for a broader selection of programs.

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