Copywriter & Content Manager at Milwaukee Tool (Dallas, TX)

| Dallas-Fort Worth, TX
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TTI is currently seeking a Copywriter and Content Manager to work onsite at our corporate office in North Fort Worth. The Copywriter and Content Manager is responsible for the ideation, creation, execution and optimization of a comprehensive content strategy.

This role requires the right combination of writing, visual communications, project management and technical skills to produce targeted, engaging and creative written content relevant to business-to-business marketing, informational web pages, emails, creative assets such as ads, articles, white papers, case studies, banners, and social media. Key deliverables include original written content that is professional, relevant, concise, SEO optimized, and compelling. The role also contributes editorial and creative input wherever content is a design consideration.

Headquartered in Fort Worth, TX, TTI, Inc. is the world's leading authorized distributor of passive, connector, electromechanical and discrete components. Celebrating more than 50 years, this Berkshire Hathaway company is ever growing and has over 100 locations in North America, Europe, and Asia! Join a winning team in a growing global organization!

ACCOUNTABILITIES

Content Management

  • The Copywriter and Content Manager plays an integral role in building and engaging the company's customer base, and creating effective content strategies that will promote the long-term growth of the company:
  • Develop content marketing strategy, roadmap and editorial calendars that support North America business strategy and regional objectives aligning with customer lifecycle needs
  • Analyze business needs to develop the overarching strategic direction for the content and conduct technical research to inform planned execution.
  • Identify relevant technologies and partnerships to extend the reach and impact of content in the marketplace.
  • Regularly present research findings and recommendations for multi-format and multichannel content. Recommend new approaches and recognize opportunities to repurpose, repackage, and optimize content to improve return on content investment.
  • Hire and manage third-party, free-lance writers and subject matter experts.


Writing and Editing

This role is responsible for writing, developing and publishing on-brand, goal-driven content specific to each audience and channel to ultimately drive traffic, engagement, and leads. This role is also responsible for tracking the results of the content marketing efforts to continuously develop content that is targeted to the audience and supports the company's marketing and business goals.

Social Media

This role will lead the company's social selling program which includes the creation, publishing, cataloging, etc. original assets and content for business centric, social media platforms. The social selling program includes ongoing training, direction, and best practices identification appropriate for all employees, segregated by and customer interface and influence.

  • Identify trending topics in the media that we could respond to via our content, with the goal of joining the conversation and spreading our message deeper into whitespace.


Reporting & Analysis

It is responsible for the utilization of analytics to facilitate recommendations for the improvement of overall content performance.

  • Partner with the sales teams to define the customer value journey and to set goals associated with each segment of that journey.


EDUCATION & EXPERIENCE

BA in English, Marketing, Communications, Journalism or related discipline, or related experience. Minimum 8 years delivering customer facing copy and digital content, proven success in developing content strategy and 2+ years working in a corporate environment.

SKILLS & CERTIFICATIONS

  • Contribute to creative strategy efforts, best practices, and campaign brainstorming as needed.
  • Partner with creative team, marketing specialists, supplier marketing and eBusiness teams in order to deliver content to targeted audiences on an ongoing basis.
  • Ability to write clear, compelling, sales oriented business-to-business copy.
  • Rock solid and demonstrable command of the rules, uses, and forms of the English language.
  • Demonstrated experience translating complex, technical concepts into clear, effective and engaging communications.
  • Microsoft Office (Excel, PowerPoint, Word).
  • Adobe Analytics or other enterprise level analytics experience.
  • The ability to shift comfortably between multiple projects with changing priorities
  • Creative, resourceful, and innovative with strong attention to detail
  • Effective researcher withstrong analytical and problem-solving skills
  • Exhibits strong interpersonal/teamwork skills in order to develop effective relationships with individuals and groups inside the TTI organization.
  • Excellent verbal communication skills, with the ability to communicate effectively with people at all organizational levels
  • Proven experience implementing SEO techniques
  • Recent writing samples arerequired.


Additional Consideration for:

  • Google AdWords Professional Certification
  • Background in providing content on a technical topic or topic in a related electronics field
  • Sound technical acumen with exposure to software development methodologies


This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time at its sole discretion based on business needs. Any part of this job description is subject to possible modification to reasonably accommodate individuals with disabilities.

What we offer our team members:

  • A great benefits package that includes (but is not limited to) Medical/ Dental/ Vision, 401(k)/Roth plan with matching, Healthcare Savings Accounts
  • Educational Assistance (Tuition Reimbursement)
  • Ongoing training throughout your employment with opportunities to participate in professional and personal development programs
  • A strong focus on giving back to our communities through philanthropic opportunities


Want to learn more? Visit us atWorking at TTI, Inc.

TTI, Inc. is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, sex (including pregnancy), sexual orientation, gender identity, age, national origin, religion, physical or mental disability, veterans' status, genetic information, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
More Information on Milwaukee Tool
Milwaukee Tool operates in the Other industry. The company is located in Brookfield, WI, Olive Branch, MS, Greenwood, MS and Jackson, MS. Milwaukee Tool was founded in 1924. It has 5001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 20 open jobs at Milwaukee Tool, click here.
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