Content Writing Manager

| Minneapolis–Saint Paul, MN
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Wondering what's within Beckman Coulter Diagnostics? Take a closer look.

At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you'll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.

As a Content Writing Manager, you will contribute by crafting meaningful and compelling written content that accurately reflects our company's voice and ideals across multiple media channels. You will also develop customer-relevant storytelling that drives customer awareness, retention, and engagement. The Content Writing Manager's ideas and storytelling expertise will help elevate the company's brand and support launches of life-changing technologies that can help make a difference in patients' lives.

The Content Writing Manager reports directly to the Director of Integrated Marketing Communications, and will collaborate closely with marketing communications, scientific and clinical writer, and digital and creative teams to generate rich written content, which will be read by a wide range of healthcare professional audiences. If this sounds exciting to you - Read On!

Remote Base Role

In this role, you will have the opportunity to:

  • Write clear and compelling copy for multiple marketing platforms such as websites, email marketing, product descriptions, videos, blogs, tradeshows, campaigns, and more
  • Collect content information from marketing partners and thoughtfully tailor stories to various targets within the healthcare space
  • Carefully research target audiences and competitors and proactively generate ideas on interesting and relevant content that will grasp customers' attention
  • Write original and compelling content that will help educate audiences about the benefits of Beckman Coulter's products and solutions
  • Establish and maintain the consistent voice that reinforces company brand, regularly review content written by others for consistency in brand voice and style
  • Champion and maintain high standards for grammar and accuracy while staying on top of regulatory approved language for product claims
  • Use search engine optimization (SEO) strategies in writing to improve the online visibility of webpages in search results


The essential requirements of the job include:

  • 9+ years' experience and at least 5+ as a technical or clinical writer in the medical or diagnostic space
  • Experience in executive written communications, corporate communications, professional writing, political/campaign speechwriting, and/or journalism
  • Sophisticated mastery of English language (additional languages a plus), proven expertise in writing a wide variety of technical and non-technical content
  • Understanding of the clinical laboratory audience and knowledge of laboratory and medical terminology


It would be a plus if you also possess previous experience in:

  • Demonstrated ability to quickly gather clinical and technical facts and distill them into a compelling and logical story that resonates with target audiences
  • Bachelor of Science degree (life sciences, public health or clinical sciences); graduate science degree preferred
  • Comfortable in a global, fast-paced, always-on, highly matrixed environment effectively working on several projects with competing priorities
  • Strong collaborator with the ability to work well within the department and cross-functionally and to solve for the "big picture"
  • Proven record of excellent writing demonstrated in a professional portfolio
  • Ability to work independently with little or no daily supervision; good time management skills, including prioritizing, scheduling and adapting as necessary


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Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation. If you've ever wondered what's within you, there's no better time to find out.

More Information on Danaher Corporation
Danaher Corporation operates in the Healthtech industry. The company is located in Washington , DC. It has 57802 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 83 open jobs at Danaher Corporation, click here.
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