Content Strategist Lead at Square (Remote)

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Company Description

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams — People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more — provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.

Job Description

Block is looking for a Content Strategist Lead on our team to help define, manage, build a holistic, shared content strategy and operations with the goal improving the discoverability and usability of the organization’s employee-facing content while also empowering policy, business, program owners to more effectively and efficiently manage that content at scale.

In this role, you will own the overarching strategies to develop content solutions at scale for Block. This individual will help lead content management system (CMS) strategy, support self-service content experiences, and design and run strategic cross-functional projects that move the needle on usability, operational support and self-service metrics. 

You’ll gather data, establish content framework and strategy, propose initiatives and experiments to improve business and employee-facing content outcomes, and scale learnings Block-wide. You will be critical in solving business issues such as customer satisfaction, self-service, and influence service delivery and design. 

You will: 

  • Be an expert and trusted advisor on all things content.

  • Be user-centric, constantly seeking to improve the user experience as a front-end (content consumer) and back-end (content creator) perspective.

  • Educate program/business/policy owners and communications teams on the benefits of a consistent, holistic approach to content.

  • Collaborate with POps Leadership, program owners and appropriate stakeholders to define quality standards and publication practices to support the creation of content for Block, employees, and the vendor population.

  • Own the entire content lifecycle including scoping, initiation, prioritization, implementation, and measurement.

  • Scope, propose, and drive content initiatives, projects, and experiments designed to improve business and employee-facing content outcomes

  • Monitor and report content metrics that measure performance to identify opportunities for scalable solutions.

  • Present findings, successes, opportunities, and insights to the content team as well as organizational leadership

  • Balance customer/user experience and business impact with speed and quality

  • Manage content governance and approvals process for high-visibility programs/initiatives

  • Informally lead a team with the potential for management growth

  • Ensure the success of the content team; identify areas of opportunity including process improvements, training opportunities, success sharing, etc.


At minimum, you have: 

  • 7+ years of experience in content development, program/project management for a technology company and/or website, content strategy

  • Proven ability to develop strategies that create user friendly governance models for content generation

  • Strong project management skills with demonstrated success collaborating with diverse stakeholders

  • Ability to problem-solve creatively while balancing multiple projects in a fast paced environment

  • Ability to collaborate with cross-functional stakeholders and demonstrate influence at all levels with excellent written and verbal communication skills

  • Exceptional written and verbal communication skills, including the ability to clearly and effectively present concepts and justify decisions

Preferred Qualifications:

  • Experience in leading a team (contingent workforce, individual contributors, temps, etc.)

  • Proficiency at building high-functioning content teams and developing talent; communicate vision, priorities, expectations and career pathing

  • Knowledgeable on building taxonomies for machine learning classification system, leveraging content management with conversational artificial intelligence (AI), working knowledge of APIs, text automation

  • Ability to quickly understand the needs of our internal clients and partners; proven experience at influencing outcomes

  • Experience driving content changes that improve customer and business outcomes

  • Experience with User experience design 

  • Experience leading data-driven projects and communicating results and insights to cross-functional partners

  • Experience contributing at both strategic and operational levels with cross-functional teams

  • Experience initiating and driving projects to completion with minimal guidance or support, while also being an open, collaborative team player

  • Masterful experience with content strategy and storytelling

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

More Information on Square
Square operates in the Fintech industry. The company is located in San Francisco, CA, Atlanta, GA, St. Louis, MO, Salt Lake City, UT, New York, NY, Denver, CO and Seattle, WA. Square was founded in 2009. It has 6769 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 660 open jobs at Square, click here.
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