Content Strategist, Big Red Rooster at JLL

| Atlanta, GA
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About JLL -

We're JLL-a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.

Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.

Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.

If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below. We're interested in getting to know you and what you bring to the table!

Big Red Rooster's Marketing & Activation Practice is looking for a Content Strategist to join our team in Atlanta. The ideal candidate is motivated by creating impactful consumer-first stories that drive business results for our clients. Reporting to the Vice President of Strategy, this intuitive individual will drive content that is engaging, empathetic and achieves business goals for our clients. An understanding of information architecture and developing strategic frameworks for content creation will be critical for the success of this role. In addition, this individual will have a deep understanding of the power of storytelling to propel a brand forward making connections with audiences.

  • Work with Strategy, Creative, and Business Leads to ideate and define content strategies for a broad range of clients, projects and mediums
  • Write stakeholder interview guides, lead stakeholder interviews to extract key themes, stories, messages (rational/emotional features and benefits)
  • Lead secondary research initiatives, mine for insights, trends, connections, inspiration
  • Synthesize insights and learnings, define content frameworks, organize and calendarize content
  • Develop intriguing themes and storylines and adapt across communication channels (interactive, web, print, social media, video)
  • Influence the creation of client and prospective client deliverables across mediums to ensure influential and impactful storytelling, inspiring art directors and copywriters to deliver the best work
  • Work closely with clients to gain feedback and enhance strategies, content, and messaging
  • Reinforce brand voice and tonality in executed work, oversee and maintain consistency in messaging
  • Participate in client discussions and facilitate workshops to build consensus around brand assets and content delivery
  • Conduct measurement and analysis on the return oncontent investment
  • Analyze the competitive marketplace and content strategies/trends, bring new, innovative strategies forward to agency leadership to consider
  • Write strategic presentation and sales content that helps build our client brands, products, and product benefits and help to stimulate sales

  • Bachelor's degree in Communications or related field, Master's degree a plus
  • 5+ years experience in journalism, advertising, content creation, editorial, and/or strategy
  • Ability to effectively communicate ideas through insights, ideas, writing, and presentation
  • Creative writing skills
  • Be a digital thinker, proficient in digital content strategies including websites, social media, blogs, and mobile/tablet applications
  • Seeks out and responds well to feedback and direction
  • High degree of intellectual curiosity
  • Ability to influence without authority across organizational levels, multiple disciplines, and teams
  • Ability to work independently or with little supervision with a bias for action


What you can expect from us

We succeed together and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success.

Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay.

We can't wait to see where your ambitions take you at JLL. Apply today!

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here.

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination.

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at [email protected] This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment.

Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest.

Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.

California Residents only

If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information.If you are viewing this on a mobile device you may want to view the CCPA version on a larger device.

Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
More Information on JLL
JLL operates in the Financial Services industry. The company is located in Chicago, IL, Seattle, WA, Sacramento, CA, San Francisco, CA, Brea, CA, San Diego, CA, Las Vegas, NV, Phoenix, AZ, Denver, CO, Dallas, TX, Austin, TX, San Antonio, TX, Houston, TX, Miami, FL, Jacksonville, FL, Atlanta, GA, Nashville, TN, Charlotte, NC, Raleigh, NC, Minneapolis, MN, Washington, DC, Baltimore, MD, New York, NY, Boston, MA, Pittsburgh, PA and Columbus, OH. JLL was founded in 2022. It has 66101 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1 open jobs at JLL, click here.
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