Qualtrics
At Qualtrics, our mission is to close experience gaps. Qualtrics is the #1 XM platform.
Raleigh-Durham, NC

Content Specialist at Qualtrics (Raleigh, NC)

| Raleigh-Durham, NC
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The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.


Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.


We believe every interaction is an opportunity. Are we yours?

The Challenge

We are looking for a customer-obsessed creator who understands the power of content to help customers learn, grow, and ultimately become powerful advocates for the brand. You’ll partner with product, customer success, and marketing teams to devise new strategies, and execute on content that adds value to our customers and helps them find new ways to close experience gaps, and design innovative new experiences.

From onboarding new customers to educating long-time users about innovative new features on the XM Platform, you’ll hold the keys to the content that has a direct impact on our customers’ success. Whether it’s an email sequence, in-product messaging, blogs, video, or events, you’ll create content that drives usage and expansion and helps Qualtrics to become a mission-critical part of our customers’ day-to-day work.

We are looking for someone with a background in writing and content production, and experience of creating content in a membership or subscription-based communications program. You’re someone who understands the difference between a marketing campaign and customer communications and can effortlessly translate our messaging and brand into more effective, customer-facing content.

You’re a person who blends creativity with simplicity, able to adapt quickly across a variety of mediums and channels, to choose the best words to engage our audience. You’re someone who is as proud of the results your work delivers as the creativity that went into it, and you hold yourself accountable to hard performance metrics as much as you do the craft and thought that goes into creating the work.


Expectations for success

  • Work collaboratively with teams across the business (e.g., customer success, marketing, brand, growth, product etc.) to develop new content for our customers
  • Partner with our data analytics experts to identify content and communication gaps with customers and design new content experiences to help close them 
  • Identify smart ways to adapt existing marketing, product, or PR campaigns into compelling content for our customers
  • Partner with content strategists and product marketers on key product launches
  • Effortlessly flex our voice and style for different segments, channels, and stages in the customer lifecycle
  • Present concepts and work to stakeholders at all levels, and work collaboratively with stakeholders to finesse the final deliverables
  • Partner with channel owners (e.g., digital, social etc.) to test, iterate, and improve the impact of content at Qualtrics

Qualifications & Requirements

  • 4+ years experience as an agency or in-house copywriter or content specialist
  • Exceptional writing and editing skills
  • A wide-ranging portfolio that demonstrates a high standard of execution in a subscription or membership communications model
  • You’re a strategic thinker who can pair strategy and execution, applying best practice to a variety of digital channels
  • Ability to independently manage project timelines and to own projects from brief to on-time delivery
  • A keen understanding of the interplay between content, engagement, and hard metrics like product usage and customer loyalty

We understand that experience comes in many forms. We don’t just accept differences, we celebrate them, support them, and hire people from a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team - so if your experience aligns with what we’re looking for (even if you don’t check every single box), please apply!


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and accept all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen
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What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with Nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Friends outside of work
Eat lunch together
Intracompany committees
From WLD, Q&able, Q-Salute, Q-Pride, and Mosaiq to the Dream Team, the Green Team, and hosts of other community-founded groups, you'll find a variety of committees which drive community at Qualtrics.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Our Wellness program includes not only an employee assistance program but, starting in 2022, will also include a Wellness bonus that employees can use on services to support their overall wellbeing.
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Equity grants are considered annually based on performance and seniority level, and undergo annual refreshes.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
We reimburse up to 10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Qualtrics offers unlimited sick days, which covers not only the employee but immediate family members. Kids are sick? Stay home without burning your vacation days.
Perks & Discounts
Casual Dress
What you wear to work is not something we worry about - be comfortable and be yourself.
Commuter Benefits
Company Outings
Free Daily Meals
We serve free lunch on Monday, Wednesday, Friday. On Tuesday and Thursday, we offer a subsidized food ordering option. We have breakfast items (cereals, yogurts, etc.) every day of the week.
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. We additionally will have times where tickets to local games/events are on offer or will work as a group to purchase tickets for a variety of activities.

An Insider's view of Qualtrics

How would you describe the company’s work-life balance?

We prioritize making great experiences for our team members through flexible schedules, generous time off, and providing an experience bonus to all employees so that they can make their own memories and cultivate great experiences with their family and community.

Kate

Product Marketing Manager, Frontline CX Product Portfolio

What's the biggest problem your team is solving?

Engineering Services collaborates directly with customers to build impactful solutions, customized to meet their unique challenges in order to unlock the full potential of the XM platform. ES utilizes a variety of technologies to partner with teams across the company to influence product roadmaps and incubate new lines of business.

Elise

My team takes ownership of programs/processes that impact Qualtrics across engineering and in some cases across the company. Our ideas can have varied impacts, from multi-year investments in key product capabilities to incremental process improvements in

How does the company support your career growth?

I joined Qualtrics as a marketer, but I had a passion for diversity, equity and inclusion (DEI) stemming from my background as an openly gay black man. I have since landed my dream job as global DEI lead, where I’ve turned my passion and purpose into a career. Many people at Qualtrics have built careers off finding and fixing experience gaps.

Farren

Head of Diversity, Equity and Inclusion

How do your team's ideas influence the company's direction?

My team takes ownership of programs/processes that impact Qualtrics across engineering and in some cases across the company. Our ideas can have varied impacts, from multi-year investments in key product capabilities to incremental process improvements in our software deployment and release cycles. My team is in the middle of it all.

Asheesh

Staff Technical Program Manager

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