Content Marketing Manager/Writer

| Peninsula
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Who We Are
At Verkada, we’re rethinking what it means to be physically safe. Designed with simplicity in mind, we currently offer five product lines (video security cameras, access control, environmental sensors, alarms and visitor management), which provide seamless visibility through an integrated secure cloud-based software platform. Over 9,700+ organizations worldwide trust Verkada as their physical security layer for easier management, frictionless scalability and cutting-edge innovation. But this is just the beginning. We envision a world in which security systems feel as seamless and modern as the organizations they protect and our enterprise solution becomes a model for not just business security, but public security as well.

We are seeking a business and tech-savvy storyteller to help us drive awareness and engagement with Verkada. The right candidate for this role is a strong writer and collaborative editor who brings creativity, project management, and a results-driven mindset to the table.

At Verkada, the brand marketing team tells the stories that create emotional connections with our customers, employees, and Partners. In this role, you will work cross-functionally to shape the narrative of who we are and bring our stories to life. 
This role is office-based in San Mateo, CA.

Responsibilites

  • Collaborate with various teams to own Verkada’s content strategy 
  • Write high-quality, thought-provoking content in various formats: videos, whitepapers, e-books, research reports, blog posts, customer stories, SEO articles, and more.
  • Execute content projects from start to finish, including: Project management (kickoff, timelines, review), writing, researching (i.e. SEO keywords or subject matter), and editing content, managing internal stakeholder input to ensure quality and alignment, and ensuring a robust distribution strategy for each content asset.
  • Provide editorial expertise and content best practices to cross-functional partners across the marketing organization.
  • Create content that will capture and keep attention for both enterprise, executive audiences as well as security industry professionals.
  • Track key metrics for content marketing success; regularly evaluate how content is performing in terms of views, keyword rankings, conversions, etc.

Requirements

  • BA in journalism, English, communications, or related field.
  • 3+ years of proven content marketing experience, specifically executing a program to build awareness and deliver qualified leads.
  • Samples of engaging marketing materials such as web page content, e-books, blog posts, case studies, videos, infographics, emails, etc.
  • Strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment managing multiple workstreams end-to-end.
  • Excellent copyediting, communication & project management skills.
  • Experience with SEO best practices and keyword research is a plus.
  • Experience using analytics to determine the impact and effectiveness of content programs is a plus. 

US Perks & Benefits
- Generous company paid medical, dental & vision insurance coverage 
- Unlimited paid time off & 11 companywide paid holidays 
- Wellness allowance 
- Commuter benefits 
- Healthy lunches and dinners provided daily 
- Paid parental leave policy & fertility benefits

Verkada is an equal opportunity employer. We strive to be a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is support for members and allies of our internal communities like Women at Verkada, Pride at Verkada, Multicultural at Verkada and Parents at Verkada.

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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • CaffeFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases

An Insider's view of Verkada Inc

How does the company support your career growth?

Verkada is a company with a lot of opportunity and challenges waiting to be tackled. It really is a place where you get to "create your own destiny" while being a part of something great.

Kris Gonzalez

Lead Technical Recruiter

What are Verkada Inc Perks + Benefits

Verkada Inc Benefits Overview

As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer flexible PTO, catered lunch and dinner every day, commuter benefits, comprehensive medical, dental, and vision coverage, wellness benefits, paid parental leave, fun celebrations, and more!

Culture
Partners with Nonprofits
Throughout the year we partner with different nonprofits and use our proceeds from internal fundraisers to support their causes.
Friends outside of work
Eat lunch together
Intracompany committees
We have 3 committees which include Multi-Cultural Community, Women @ Verkada, and Pride @ Verkada.
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Twice a year we hold a mandatory unconscious bias training for all employees to strengthen our culture and reaffirm our commitment to diversity.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We offer three different ERGs and will continue to add more as we the company continues to grow.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within

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