Content Manager at Careerlink (Omaha, NE)

| Omaha, NE
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At Medical Solutions, we're people who care, helping people who care. No matter how you look at it, there's a whole lot of care going on in our world and that's just the way we like it.

What do we do? Medical Solutions is one of the nation's largest providers of total workforce solutions in the healthcare industry, connecting nurses and allied health clinicians with hospitals and healthcare systems across the country and around the corner. Through our family of brands, we also serve a segment of clients outside of the healthcare space. And we're the very best at what we do.

You'll love our culture that's filled with heart and soul. As a company and employer, we're sincerely and unabashedly us. We lead as humans first and believe the unique qualities of each team member make us better together. We share a purpose for helping others and the drive to make a difference. And we offer endless opportunities for personal and professional growth, throughout your career.

At Medical Solutions, you'll find a great place to work and a career home. We've received Best Places to Work awards, landed top industry awards, and received accolades for the impact we've made in business and within our community.

But the only way to really get to know us, is to join us. We think you'll fit right in.

Content Manager - Job Description

The Content Manager is responsible for overseeing the creation of multiple forms of content to enhance Medical Solutions' brand, reputation and viability both with its traveling clinician customer and health care facility client bases, and to achieve our business goals. Reporting into the Director of Corporate Communications, this position's duties include leading a team of content professionals, creating and executing against content strategies consistent with our brand platform, voice and value proposition to highlight the company's offerings and services, as well as reviewing competitor content and market trends to identify new content strategies and ideas.

We are looking for the candidate who possesses the ability to think both creatively and analytically and is comfortable finding creative ways of building an online presence as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement online. As the content manager's daily responsibilities will include writing as well as leading and managing a content team, the combination of creativity and leadership skills are essential to this role.

Job Responsibilities:
  • Develop cross-platform content strategy aligned with short-term and long-term marketing objectives and targets.
  • Manage content across all platforms, including print, digital display, and email. Collaborate with social media team as needed for social media content development.
  • Partner with social media team to continue building our following on social media.
  • Lead and manage a team of senior and junior content specialists. Oversee content production team's creation and management of targeted content.
  • Provide editorial, creative, and technical oversight and support to team members.
  • Maintain a marketing content calendar that schedules all aspects of content creation and delivery throughout the year.
  • Research and source content for our company's website.
  • Write, edit and proofread content as needed.
  • Monitor the competition's content strategy and efforts, staying abreast of industry current best practices.
  • Research and use target keywords to write search-engine copy that is optimized for SEO while also remaining entertaining and informative.
  • Brainstorm within Marketing as well as with company cross-functional team members to develop new ideas.
  • Use content management systems to analyze website traffic and user engagement metrics
  • Track web analytics to ascertain content engagement levels.
Job Qualifications:
  • Bachelor's degree in communications, journalism, English or related field.
  • 3-4 years agency experience or in a similar role.
  • Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity.
  • Strong experience in creating original content that targets specific audiences and meeting company's objectives.
  • Adept at keyword placement and SEO best practices.
  • Excellent written and verbal communication skills.
  • Highly computer literate and advanced knowledge of HTML.
  • Proficiency with popular content management systems.
  • Experience with social media management.
  • Creativity and the ability to develop original content.
  • Ability to develop content that provokes engagement.
  • Strong leadership qualities.
Some of the benefits we offer
  • Insurance: Day 1 benefits (health, dental, vision, 401(k) + employer match) and company-paid life insurance; short and long-term disability; supplemental life insurance for yourself, spouse & child(ren); and multiple voluntary benefits
  • Remote work option - we're where you are!
  • Flexible PTO (PT-Oh!)
  • Flexible schedules
  • Award-winning training program
  • Connectivity stipend
  • Competitive compensation as part of our total rewards package
  • (8) paid Holidays
  • Paid parental leave
  • Employee Assistance Program (EAP)
Why us?
  • We live our Values in all we do
  • Commitment to diversity, equity, and inclusion
  • Focus on total wellbeing
  • Employee Experience Team that provides perks in-office and virtually
  • Relaxed culture and casual dress (t-shirts and flip-flops welcome!)
Learn more about Medical Solutions and what it's like to be part of our team. Check out our Careers website, https://www.thebestjobieverhad.com.
More Information on Careerlink
Careerlink operates in the HR Tech industry. The company is located in Omaha, NE. Careerlink was founded in 1992. It has 16 total employees. To see all 452 open jobs at Careerlink, click here.
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