Brand Copywriter at Included Health

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We’re looking for a seriously talented Copywriter to join our dedicated team of brand copywriters, designers and marketing pros. You’ve got an impressive portfolio of snappy headlines, engaging email and sparkling multi-channel campaigns. You’ve got 5 to 8 years of agency or in-house experience and you’re ready for something more. You’re ready to write about something that matters. To use your creative powers for good.

At Included Health, your great copywriting leads a Mom to the right doctor for her condition, a LGBTQ+ teen to gender-affirming care, a retail worker to his doctor, on his phone, on his lunch break. You’ll reach every kind of person with every kind of healthcare need. 

You’ll work on the team building the most trusted brand in healthcare. It starts by putting our members first in everything we do and every word we write. That’s where you come in. 

Roles & Responsibilities:

  • Champion the brand voice to write bold, original copy that drives member engagement with Included Health.
  • Independently develop compelling copy for a wide variety of assets including email, direct mail, social media, blogs, banners, website, video, posters, events, and employment brand materials. 
  • Contribute to campaign development from idea to launch including developing taglines, collaborating with design, and writing and editing all campaign assets.
  • Prepare and pitch creative campaigns to stakeholders, presenting strategy to execution.
  • Proofread and edit all copy with meticulous accuracy for spelling, punctuation and grammar.
  • Seek out copy testing opportunities for digital assets and apply best practices.
  • Form partnerships with cross-functional teams to help turn ideas into compelling content.
  • Train junior copywriters on brand essentials, internal processes and technology.
  • Collaborate with UX copy team and other writers to provide consistent language throughout brand experience.
  • Consistently and creatively capture our tone and voice in all written communications.
  • Thrive in a fast-paced, exciting environment and contribute to the brand expression in a meaningful way.
  • Support the team as needed, including projects beyond what is listed above.


  • 5-8 years of copywriting requiredImpressive portfolio and experience with B2C brand copywriting, content marketing and some B2B communications.
  • Agency experience preferred.
  • Full knowledge of brand copywriting principles, SEO and editorial content creation for digital media and best practices for print and direct mail.
  • Familiarity with Slack, Figma and Asana is a strong plus.
  • Superb command of the English language; familiar with AP style.
  • Ability to optimize content and messages for different audiences.
  • Ability to complete projects from beginning to end independently and reliably meet deadlines.
  • Strong communication and interpersonal skills; experience working collaboratively with internal and external teams.
  • Energetic, motivated team player with a positive attitude.
  • BA in English or Creative Writing


About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at

Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

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Technology we use

  • Engineering
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    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

An Insider's view of Included Health

What's something quirky about your company?

At 3pm everyday, folks from IT and engineering do planks and increase the time by a couple seconds every day. I'm waiting for them to restart the clock before I join in again, but it's a nice ritual. We are a healthcare company, after all!


Engineering Manager

What's the biggest problem your team is solving?

To meet the emerging needs presented by COVID-19, we are expanding our capabilities and offering new product packages, building on our core clinical and technological strengths. When the Included Health team is passionate about a problem, we can deliver life changing products and services to our Members with agile speed


Chief of Staff

What does career growth look like on your team?

We're principled in our approach. Here at Included Health I spend a lot of time understanding where an engineer is going, and then working with them to build out a custom plan to get there. Career growth at Included Health is much more personalized vs. following a standard career ladder description.


Senior Manager, Data Engineering

What is your vision for the company?

Our vision is to personalize healthcare by leveraging technology and combining with the right human connection to navigate everyone, everywhere to the best medical outcomes. Think Jarvis (from Iron Man) as your personal healthcare assistant!

Anant Gupta

Sr. Director, Engineering

What makes someone successful on your team?

Each team member sets the culture of rooting for the team, practicing open communication, and driving healthy debate. They value the importance of their efforts towards making a meaningful difference to the lives of our members which helps them stay engaged and motivated every single day.


Senior Software Engineer

What are Included Health Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
We are committed to hosting an annual unconscious training annually for all employees.
Diversity Employee Resource Groups
We celebrate and support our active ERGs including Mosaic (People of Color), E-Quality (LGBTQA), [email protected], Women In Tech, [email protected], Asian Culture Circle, Wellness and GR Gives Back (Philanthropy).
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We pay 100% of the healthcare contributions for our full-time employees and have extensive additional health-related benefits from our own product line including expert 2nd opinions, telemedicine, etc
Life Insurance
Wellness Programs
These range from our mindfulness and step challenges to yoga and EAP (free counseling through the Employee Assistance Program). And extra days off during COVID to "rest, recharge, reflect, reset."
Team workouts
Are you ready for your daily 3 pm Team Planking competition? An after-work run or join a relay team to compete in a race!? Our team looks for inspiration from one another to keep moving.
Mental Health Benefits
Our EAP (Employee Assistance Program) includes a few free annual counseling/therapy sessions a year.
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
All salaried employees have a flexible, non-accrued vacation policy to use with manager approval . During COVID, we also added an additional day off every 3 weeks for all full-time employees to rest.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

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