Brand Copywriter

| Remote
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About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes!

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, and Robert Downey Jr. We are listed in Forbes’ Top 50 Fintechs of 2020. And for exciting news about our growth check out Life-Insurance Startup Ethos Valued at More Than $2.7 Billion. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role

As the Brand Copywriter at Ethos, you’ll provide a new, refreshing, modern voice to evolve a centuries-old industry into something approachable… and fun! You’ll conceptualize consumer-facing campaigns, grow and refine our brand voice, and help shape the creative team’s workflow. 

Duties and Responsibilities:

  • Concept, brainstorm, and execute fantastic D2C marketing campaigns
  • Develop and write copy for video scripts, web, one-pagers, presentations, emails, landing pages, paid social ads, direct mail ads, and more
  • Develop performance and brand campaigns that keep Ethos at the forefront of a changing cultural landscape
  • Exercise expertise in Ethos’ value props and product offerings
  • Apply our voice and tone guidelines to maintain consistency and quality
  • Collaborate closely with fellow in-house creative talent and channel managers to innovate and evolve past and existing programs through a 360 campaign lens
  • Creative evolution – stay up to date with branding and advertising in all mediums

Qualifications and Skills:

  • A minimum of 3-5 years of copywriting experience, preferably within a marketing team and both B2B and B2C
  • Experience with direct mail campaigns
  • A strong portfolio with both brand and performance campaigns that span channels and formats
  • Working understanding of performance marketing metrics, tests, and results
  • Ambitious self-starter with exceptional organizational and communication skills who can collaborate effectively and drive projects from creative conception to execution and follow-up
  • You have an owner/operator mentality

Everyone is welcome at Ethos. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • AWS (Amazon Web Services)Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • HiveDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • SalesforceCRM
    • MailChimpEmail

An Insider's view of Ethos Life

What are some social events your company does?

Since we are working virtually, we have very competitive Trivia Nights, we play Mafia, Jackbox.tv, and Codenames! We also host Master Classes where we've learned how to make the most delicious pastas, Indian dishes, & sweets! We were even able to create a fun virtual holiday party!

Kristin Schoen

People & Culture Coordinator

What projects are you most excited about?

We are looking to grow our team exponentially! Ethos was founded in 2016, and since then we have grown our company in all aspects: People, Engineering, Design, Product, Marketing, Sales, Customer Experience, the list goes on!

Joy Archer

Senior People Projects Associate

How does the company support your career growth?

We have performance reviews every 6 months. That's right, every 6 months! This allows us to be more in tune of each individual's performance, their goals, their accomplishments, and where they want to continue to grow. We have a high promotion rate and allow each Ethosaur to choose their path.

Rasheedah Najieb

Customer Experience Associate

What is your vision for the company?

Millions of people need life insurance but don’t have it because they may feel it’s too complicated, time-consuming, and expensive. We’re here to change that by building a product that truly puts people first. Why? So millions of people can protect their families with access to simple, affordable life insurance.

David Zhang

Chief Strategy Officer

What projects are you most excited about?

For me, I have always been passionate about building stuff from the ground up and thinking through complex problems; figuring out all the edge cases. I get excited to see the work I do and design come to life flawlessly — it just gives me happiness (insert success kid meme!).

Varad Tupe

Software Engineer

What are Ethos Life Perks + Benefits

Ethos Life Benefits Overview

We have 100% paid premiums for medical, dental, & vision. We offer a WFH stipend, send all Ethosaurs their desk set-up (laptop, keyboard, mouse, etc.). We have subscriptions with Ginger, Headspace, Aaptiv, and more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks
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