Bot Builder & Website Specialist

| Remote
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About Drift  

Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human.


About the role

As the Conversation Architect, you will partner on a wide variety of cross functional campaigns to create and execute jaw dropping digital experiences on Drift.com that surprise and delight our future and existing customers. You’ll master the art and science of marketing to understand the customer journey and provide the right message, at the right time, to the right people, making every site visitor feel like they are receiving the white glove treatment.


We are looking for a creative, enthusiastic, and ready to learn individual who is passionate about marketing and making an immediate impact on a fast-paced, agile team. You’ll be part of the team executing on Drift’s overall digital marketing strategy while applying data-backed insights across playbooks to proactively suggest new ideas and optimize our engagements.

By month 3 you’ll 

  • Learn Drift’s unique brand voice from our Content team, and leverage it to create messaging for your different marketing activities.
  • Be familiar with the tools and resources used by Conversation Designers to annotate and analyze data and build our Bots.
  • Become a Conversational Marketing expert, able to write out concise copy and engage customers with creative marketing approaches.
  • Build AI Bots for internal stakeholders that leverage your understanding of Conversational Marketing and our tools 
  • Meet with the broader marketing organization to collaborate on high-priority initiatives, and learn how different marketing efforts impact the business.

By month 6 you’ll 

  • Own the end-to-end implementation of our bots on Drift.com; run point on bot builds and troubleshoot technical issues and find creative ways to drive positive outcomes for our business 
  • Take a data-driven approach to learn and apply A/B testing fundamentals across your programs, and share those learnings with the broader team.
  • Continue building connections with broader marketing org, to understand how individual programs connect to broader campaigns.

By month 12 you’ll 

  • Be the face of implementation for internal bot builds, moving multiple accounts through key milestones and tracking learnings in real time. 
  • Partner with other designers and discover opportunities to make the work of a designer easier and more efficient.
  • Advocate for your internal customers and work directly with product managers and engineers to influence our product roadmap.
  • Be on your way to becoming a marketer who’s fluent in Drift, Revenue Acceleration, Conversational Marketing, and Conversational Sales.
  • Own the execution, reporting, and growth of Drift for Drift initiatives.
  • Proactively recommend ways to optimize and expand campaigns across digital channels, based on your data and insights.

About you and what type of skills you’ll need:

    • Experience using Drift
    • Certifications with Revenue Acceleration, Conversational Marketing, or Conversational Sales is strongly preferred.
    • Knowledge of the demand funnel and tactics used to move leads from one stage of the funnel to another.
    • You put the customer at the center of everything you do, always looking at your work through the lens of your target audience.
    • You create a culture of respect and trust, working collaboratively on a diverse team with excellent communication skills.
  • You practice extreme ownership of your work, able to mutli-task and deliver on a diverse set of projects with different timelines.
  • You’re self-motivated with a bias for action, staying scrappy to get things done while adapting to program changes.
  • You push for high standards, using data to make decisions and recommend new ways to take our programs to the next level.
  • You’re a curious learning machine, ready to learn all things digital marketing and ask questions as you grow.
  • Experience with marketing automation and CRM platforms, such as Marketo or Salesforce, is a plus.
  • Experience with website performance tools, such as Google Analytics or Intellimize, is a plus.

 

Drift is committed to being an equal opportunity employer.

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]

 

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
We hold two all-hands meetings a week - Monday Metrics where we align on goals for the week, and Show and Tell where someone from each department presents a project they're working on.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
At Drift we have eight different Employee Resource Groups for people of similar backgrounds or interests to promote inclusion.
Hiring Practices that Promote Diversity
We have a recruiter devoted to diversity sourcing to help us reach our diversity related hiring goals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Mental Health Benefits
We offer all employees a free subscription to the Headspace meditation app, employee-led yoga and meditation breaks, and have an Employee Resource Group that focuses on mental well-being
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
We have unlimited vacation time, which includes sick days, paid holidays, etc.
Paid Volunteer Time
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Our Conversation Spaces are all fully stocked with snacks and drinks for the employees who decide to utilize the spaces.
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
We offer a home office stipend to all employees, as well as a $100 credit each month towards internet, office supplies, etc.
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Customized development tracks
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