Content Strategist

Posted 13 Days Ago
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St Louis, MO
In-Office
70K-78K Annually
Senior level
Business Intelligence • Financial Services
The Role
The Content Strategist develops and executes content strategies for financial advisors, ensuring compliance and effective communication across channels. They oversee creation, edit, and analyze performance of various content types while collaborating with teams to perfect brand voice and messaging.
Summary Generated by Built In

Focus Partners Wealth is seeking a Content Strategist. The Content Strategist plans, develops, and executes content initiatives that support financial advisors and their clients. Reporting to the Manager of Content Marketing, this role serves as both a strategic thinker and a skilled writer/editor, ensuring that all content reflects our brand voice, meets compliance standards, and delivers measurable impact.

The ideal candidate blends strategic planning with hands-on execution. They are adept at simplifying complex financial topics, managing multiple priorities, and collaborating across teams to deliver high-quality, client-focused communications.

Key Responsibilities
  • Work with marketing partners to suggest content ideas and implement coordinated marketing campaigns across channels and platforms.
  • Write, edit, and oversee execution of articles, newsletters, blogs, whitepapers, presentations, and marketing collateral.
  • Partner with marketing, compliance, and advisor-facing teams to develop content that is accurate, compliant, and relevant to diverse audiences.
  • Translate financial concepts into clear, digestible content for audiences ranging from novice investors to seasoned professionals.
  • Collaborate with designers and digital producers to ensure visuals and multimedia enhance written content.
  • Track content performance and recommend improvements for engagement and effectiveness.
  • Uphold editorial standards and help maintain consistency of brand voice and tone across channels.
  • Conduct quality assurance checks, proofreading content for grammar, style, brand voice, and readability.
  • Upload and publish content across platforms and advisor portals.
Qualifications
  • Bachelor’s degree in English, Communications, Journalism, or related field.
  • 5+ years of experience writing and editing financial content across digital and print. Portfolio of work required.
  • Strong editorial skills with expertise in AP style, tone, and voice.
  • Experience working with compliance teams in a financial services environment. Knowledge of the investment industry is highly preferred.
  • Proficiency with SEO best practices, CMS platforms, and project management tools (e.g., Asana).
  • Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
  • Collaborative and flexible, with excellent communication skills across teams and departments.

The annualized base pay range for this role is expected to be between $70,000- $78,000.  Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed, and the applicant's skill set.  The base pay is just one component of the total compensation package for employees.  Other rewards may include an annual cash bonus and a comprehensive benefits package. 

#LI-BG1

Focus Partners Wealth is an organization of wealth, asset, and business management resources that brings strength, innovation, and partnership to client relationships. Through a comprehensive range of services, we work with clients at every stage, helping them control their financial future — whether that’s planning for retirement, preparing the next generation, or growing their business. We are dedicated to fostering meaningful growth for our clients. Our team of advisors works collectively to deliver personalized wealth planning strategies across local communities, placing our clients’ values, goals, motivations, and priorities at the heart of everything we do.

Focus Partners Wealth is a registered investment advisor with the Securities and Exchange Commission. Registration does not imply any level of skill or training. Additional information about Focus Partners Wealth is also available on the SEC's website at www.advisorinfo.sec.gov.

For Indiana Applicants: It is unlawful for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For Maryland Applicants: I UNDERSTAND THAT UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT ANY INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAP OR SIMILAR TEST.  AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100. 

For California Applicants: Information on your California privacy rights can be found here

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.  An employer who violates this shall be subject to criminal penalties and civil liability. 

For Montana Applicants: If hired, the employment relationship is governed by the Wrongful Discharge from Employment Act. Mont. Code Ann. Section 39-2-901.

For Rhode Island Applicants: Focus is subject to Chapters 29-38 of Title 28 of the General Laws of Rhode Island and is therefore covered by the state’s workers’ compensation law. If you willfully provide false information about your ability to perform the essential functions of the job, with or without reasonable accommodations, you may be barred from filing a claim under the provisions of the Workers’ Compensation Act of the State of Rhode Island if the false information is directly related to the personal injury that is the basis for the new claim for compensation.  The Company complies fully with the Americans with Disabilities Act.

Top Skills

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Cms
Seo
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The Company
HQ: Clayton, MO
1,237 Employees

What We Do

Focus Partners Wealth is an organization of wealth, asset, and business management resources that brings strength, innovation, and partnership to client relationships. Through a comprehensive range of services, we work with clients at every stage, helping them control their financial future — whether that’s planning for retirement, preparing the next generation, or growing their business. We are dedicated to fostering meaningful growth for our clients. Our team of advisors works collectively to deliver personalized wealth planning strategies across local communities, placing our clients’ values, goals, motivations, and priorities at the heart of everything we do.

Focus Partners Wealth is a registered investment advisor with the Securities and Exchange Commission. Registration does not imply any level of skill or training. Additional information about Focus Partners Wealth is also available on the SEC's website at www.adviserinfo.sec.gov.

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