The Role
As our Content Lead, you’ll define and manage our voice across all platforms. You’ll shape the narrative, track community sentiment, and keep our communications clear, grounded, and responsive in real time. As the first marketing hire, you’ll also play a key role in building our broader brand and marketing strategy.
Responsibilities
Own all written communications across the company: tweets, blog posts, FAQs, website copy, community announcements, investor notes, and responses to press inquiries. If it requires words, you’re writing it.
Ensure our voice stays consistent, informed, and values-aligned across every channel: X (Twitter), Discord, Telegram, Reddit (future), and emerging platforms.
Monitor conversations closely: identify key engagement opportunities, surface community sentiment, and flag misinformation or risks early.
Write with a tone that’s humble, informative, and graceful
Collaborate directly with the founder on messaging priorities while keeping the core team updated on community pulse and narrative shifts.
Requirements
Have deep familiarity with DeFi, Web3 culture, and the social platforms where the conversation lives.
Are able to distill complex concepts into clear and simple prose
Like working with data
Experience creating quality content and meaningful engagement
Top Skills
What We Do
Native Markets is building a better dollar, for Hyperliquid.
