Content Executive - Outdoor

• Job Title – Content Executive - Outdoor
• Location – BL9 8RR 
• Working rota – Monday - Friday
• Working hours – 40 hours

I am responsible for........

• Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoors communication channels (physical and digital).
• Supporting in the development of the JD Outdoors content strategy.
• Supporting in the delivery of brand funded partnership marketing plans.                       

I do this by.....

• Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
• Producing SEO-rich blog content and activity/buying guides.
• Working with the in-house production team to produce video content to support the content strategy.
• Creating copy for marketing material across JD Outdoor fascia channels. This would include:
  • Headlines and body copy for creative executions, such as brand pages, emails, mailers, PR opportunities and in-store POS.
• Supporting the multichannel team on email and web copy/content inclusions.
• Supporting the social team, ensuring all activity is aligned with the brand strategy and contributing to cohesive campaigns.
• Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
• Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand and branded ranges - ensuring their messages are delivered across all relevant channels.
• Working to the critical path for all activity within remit.
• Communicating campaigns & results.

I know I’ve done a great job when.....

• Campaigns are delivered on time and within budget
• Improved brand awareness
• KPIS for content views and engagement are achieved.

My role requires me to work with.....

• The Brand partnerships Mgr
• The content team
• Marketing team members
• Merchandisers and Buyers
• Online team
• Advertising Agency / Media Agency / PR Agency
• Production Companies
• External Brands/Agencies
• Retail ops / store teams

The skills and knowledge I need to do my job are.....

• An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
• Experience with blog building tools (such as Wordpress) with basic HTML skills.
• Experience of selling product through marketing and/or retail sales.
• Knowledge and understanding of what makes a good customer experience.
• Experience of social media and broader marketing.
• A passion for the outdoors and outdoors products.
• Experience of developing and managing content calendars.
• Video production skills – planning, scripting, administration, budgeting, etc.
• Ability to work collaboratively on projects with multiple stakeholders from across the business.
• Ability to draw insights from analytic data. Familiarity with Google Analytics.

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications

Interested?

If you are interested in this position, then press the Apply Now button.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.
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