Consumer Insights Manager , FMCG

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Job Details

Job Title & Location

Consumer Insights Manager, FMCG

Kantar World Panel Division, East Africa

Location: Nairobi, Kenya

What you need to know about this job?

If you're looking for a unique and exciting opportunity in the marketing research and consulting space, then look no further! We are looking for a confident and passionate Client Manager to work on a portfolio of clients within the FMCG sector in east Africa!

This role requires an individual committed to delivering excellent standards in both insight and client service, helping us to expand our network and deliver impact with clients.

You will have the chance to collaborate with leading brands and will be responsible for managing a portfolio of key clients in East Africa, delivering impactful projects, and driving revenue growth. Additionally, you will have the opportunity to motivate and coach your team to achieve exceptional results.

Role Overview

• Build and maintain client relations and act as trusted partner for clients- be the main contact and lead on FMCG client/s
• Deliver work in time and of quality standards set by Kantar Worldpanel and the client.
• Strong analytical skills, comfortable with disparate sets of quantitative data and ability to draw accurate causal linkages.
• Ability to demonstrate a good knowledge of the FMCG sector and make relevant recommendations to the client.
• Demonstrates a sound knowledge of consumer behaviour, the FMCG sector, market trends in East Africa and make relevant recommendations to clients
• Proven ability to create and expand network of contacts within the FMCG manufacturing sector business in east Africa
• Support clients in driving business growth and achieving positive outcomes through the effective utilization of consumer panel data.
• Manage your workload, establish priorities, and proactively find solutions to meet client demands.
• Deliver presentations that meet client objectives, highlighting relevant patterns and implications, and offering actionable recommendations based on shopper data and insights.
• Identify opportunities to grow revenue by widening your network, identifying client issues, and co-creating innovative solutions with our data.

Role Requirements & Capabilities

• Postgraduate with at least 8 years’ relevant experience in market / consumer research, marketing and insight’s function preferably in the FMCG Industry
• Strong verbal and visual presentation skills, with the ability to confidently articulate insightful and impactful presentations.
• Curious nature, possessing strong analytical skills and a true enthusiasm for understanding consumer behavior.
• Experience in successfully delivering consulting projects based on business analysis, offering valuable insights to clients, and effectively communicating complex data.
• Optimistic attitude, willing to get involved and contribute to the team's goals and objectives.
• Highly collaborative and adaptable, able to work effectively in diverse cultural and technical environments.
• Outstanding communication and interpersonal skills, enabling you to connect with partners across all levels of the organization and facilitate constructive discussions.
• Lead a team of researchers to service clients.

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Country

Kenya

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.