Communications Director

Reposted 4 Days Ago
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3 Locations
In-Office
Expert/Leader
Food
The Role
The Communications Director develops and implements integrated communications strategies for corporate and brand storytelling, campaigns, and media relations, working closely with cross-functional teams to enhance business objectives and reputation.
Summary Generated by Built In

Job Description:

Job Summary:

As a member of the Mars Snacking China Corporate Affairs team, the Communications Director develops and executes integrated communications strategies spanning corporate and brand storytelling, campaigns, media relations, and executive positioning. In close partnership with cross-functional teams, the Director ensures cohesive, year-round communications that advance business objectives and strengthen corporate reputation, all while aligning with Mars' culture and values.

What are your main responsibilities?

  • Lead and execute external communications strategies for major corporate and business programs, supporting key initiatives including product launches, business partnerships, seasonal and social impact campaigns, and driving meaningful media coverage.

  • Lead insight-driven, integrated brand PR campaigns with a proven track record of delivering results.

  • Build and maintain strong, productive relationships with traditional and non-traditional media, with a focus on top-tier national and trade media outlets.

  • Monitor trends across earned, owned, and paid media to inform and evolve communications strategies.

  • Leverage targeted consumer communications to increase brand relevance, alignment, and affinity.

  • Provide strategic communications counsel grounded in a deep understanding of internal and external environments; develop and implement effective communications plans in partnership with relevant functional teams.

  • Cultivate strong relationships with leaders at all levels, as well as agencies, partners, community organizations, key media, and influencers.

What are we looking for?

  • Bachelor’s degree or equivalent work experience in Public Relations, Communications, Journalism, Marketing, Business, or a related field.

  • 15+ years of experience in corporate communications, brand communications, marketing, or public relations.

  • Proven ability to influence and advise senior leadership within a multinational organization, with expertise in leading projects across functions in China and globally.

  • Demonstrated success in delivering complex, large-scale projects on time and within scope, coupled with a strong completer-finisher mindset.

  • Experience in the FMCG or consumer goods industry are preferred.

  • Excellent written and verbal communication and presentation skills in both English and Chinese.

  • High learning agility and the capacity to work autonomously, solve problems proactively, and continuously seek feedback for improvement.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry-competitive salary and benefits package, including a company bonus.

Skills Required

  • Bachelor's degree or equivalent work experience in Public Relations, Communications, Journalism, Marketing, Business, or a related field
  • 15+ years of experience in corporate communications, brand communications, marketing, or public relations
  • Proven ability to influence and advise senior leadership within a multinational organization
  • Expertise in leading projects across functions in China and globally
  • Excellent written and verbal communication and presentation skills in both English and Chinese

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: McLean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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