Communications and Media Manager

Communications and Media Manager

Full Time, ongoing position (will consider part time)

Malvern/Hybrid working

Salary: $120,000-$135,000 + super

Cabrini offers:

• Tax savings - Salary packaging up to $15,900 tax-free each year, plus $2650 meal & entertainment card benefits

• Opportunity to join a newly formed marketing and communications team making an impact

• Hybrid and flexible team working arrangement

• Parking onsite $15 per week, close to public transport with discounted Myki Commuter fares available

• Special workplace culture in a values driven, NFP environment

How you will make an impact

As part of a newly formed marketing team, the Communications and Media Manager is responsible for the storytelling function at Cabrini. They find, plan and craft a range of engaging stories and content across traditional and digital channels both internally and externally, to influence perception of Cabrini among key audiences – all in line with the marketing and communications strategy.

You will lead editorial planning and quality control, copywriting for a wide variety of purposes, and collaborate with subject matter experts and the wider marketing team to execute on storytelling.

As an experienced media manager, you will effectively handle reactive enquiries as well as proactively identify newsworthy angles, building successful media packages resulting in regular earned media coverage.

Key responsibilities will include:

• Work collaboratively with various stakeholders and departments on the planning and execution of effective internal and external communication activities

• Drive the reactive and proactive media function, including the preparation of high quality and timely media materials

• Own and maintain the storytelling function, including the content calendar which outlines story flow and communications plans

• Deliver a regular suite of stories that supports the desired perceptual shift in key audiences

• Develop engaging written content that is fit for channel and supports strategic objectives

• Support the delivery of an official tone of voice and language framework

• Support internal Cabrini publications including intranet content and internal newsletters

• Supporting the Head of Strategic Communications on change communications projects

About you

You will be a proactive and dynamic communications operator, able to navigate complex stakeholder environments and excited by the prospect of helping to build a newly established marketing and communications function.

• Relevant tertiary qualifications and demonstrated experience in mid-level to senior media and communications roles

• A background in journalism or copywriting

• Demonstrated ability to lead editorial and content planning

• Excellent writing skills with a proven ability to interpret and prepare communication materials for a range of channels and audiences, to a high standard

• Proven ability to manage proactive and reactive media relations, with established media relationships 

• Excellent collaboration, communication and interpersonal skills - able to liaise with people at all levels of the organisation and external stakeholders

• Able to navigate a range of marketing tools and collaboration software

• Ability to manage multiple projects with flexibility, agility and good humour to adapt to changing demands and priorities

• Able to demonstrate creativity, innovation and sound judgement in relation to communication

• Experience in the healthcare sector a bonus, but not essential

To view the full position description, please click here

Enquiries to: Verity Lowe, Head of Strategic Communications on 0436 928 801

Does this sound like your new role? Bring your skills and enthusiasm to Cabrini Health and help optimise the patient experience and health outcomes for our community.

Cabrini Health acknowledges the importance of creating a work environment that is welcoming, safe, equitable and inclusive for people of all backgrounds and abilities. Inclusion is core to our mission.

As part of our commitment to Reconciliation and Closing the Gap in employment related outcomes, we encourage applications from Aboriginal and Torres Strait Islander Peoples.

Working for Cabrini

Cabrini Health is a Catholic, private, for-purpose health service located in Melbourne’s southeast. Inspired by the mission and ethic of care of the Cabrini Sisters, providing quality, compassionate care to our community for more than 75 years.

There is something special about Cabrini Health. Our highly skilled staff and specialists incorporate clinical research, innovative models of care and state-of-the-art technology to deliver the best possible care and outcomes for our patients. We demonstrate our mission to serve our community through outreach programs that support asylum seekers, provide healthcare in rural communities and in underdeveloped countries.

Our size, reputation and growth strategy ensure genuine opportunities for our people to learn, grow and realise potential.

Our values: Compassion - Integrity - Courage - Respect

MANDATORY FOR ALL NEW STAFF TO CABRINI

Employment with Cabrini Health will be based on satisfactory background checks such as professional references, National Police Check, vaccinations for annual Influenza and COVID-19 (including boosters), plus a Working with Children Check (WWCC) may also be requested.