Commercial Business Development Manager - Western Region

The Business Development Manager will be responsible for identifying, engaging, and converting the organization’s top 300 prospective commercial customers. This role involves strategic planning, market research, and proactive outreach to establish new business relationships and drive revenue growth.  The Business Development manager will also have responsibility for top current customers in the Region.

Key Responsibilities:

Prospecting and Lead Generation:

• Identify and prioritize the top 300 commercial prospects based on market potential and alignment with organizational goals.
• Conduct research to understand the needs, challenges, and decision-making processes of target customers.

Strategic Outreach:

• Develop and execute tailored outreach strategies to engage prospective clients.
• Leverage multiple channels, including networking events, cold calls, emails, and social media, to initiate contact.

Relationship Building:

• Establish and nurture relationships with key decision-makers and stakeholders.
• Position the organization as a trusted partner by demonstrating value and expertise.

Proposal Development and Negotiation:

• Create customized proposals and presentations that address the specific needs of prospective clients.
• Lead negotiations to secure contracts and agreements, ensuring mutual benefit.

Collaboration:

• Work closely with internal teams (sales, marketing, product development) to align strategies and deliver tailored solutions.
• Provide feedback from prospects to inform product and service improvements.

Market Analysis:

• Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
• Use insights to refine strategies and maintain a competitive edge.

Client Relationship Management:

• Maintain and strengthen relationships with top commercial customers.
• Act as the primary point of contact for key accounts, ensuring customer satisfaction and loyalty.

Strategic Planning:

• Develop and execute strategies to meet revenue and growth targets for top-tier clients.
• Identify opportunities for upselling and cross-selling within the existing customer base.

Basic Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field
• 8+ Years Proven experience in business development, sales, or account management, preferably with high-value clients
• Must reside or be willing to relocate to Western US
• Strong communication, negotiation, and relationship-building skills
• Analytical mindset with the ability to interpret data and make informed decisions
• Proficiency in CRM software and Microsoft Office Suite

Key Competencies:

• Strategic thinking and problem-solving
• Resilience and adaptability in a dynamic market environment
• Initiative and self-motivation to drive results