Job Description :
About this role
As customer marketing expert, you will develop & lead planning that fully integrate shopper, customer and channel insights based on brand/category solutions & activities for customers/channels.
Accountabilities:
- Be accountable for designated channel's AOP, NSV and TP target delivery.
- Responsible for shopper marketing program development & execution to ensure timely & quality delivery
- Develop category strategy and RTC strategy to fulfil channel needs and grow categories/deliver business results.
- Develop channel cycle planning to ensure AOP delivery and RTC profitability.
- Ensure Diageo Execution standard is achieved
- Manage BTL agencies
- Manage and evaluate (M&E) CM performance
- Manage/Control budget (A&P/FTT) and the program results
- Support MBP (trade strategy) process
- Support brand to deliver brand objectives – brand communication & innovation (integrated BTL execution base on BM's brief)
- Ad hoc projects i.e. new product launch plan, workshop etc
Qualifications and Experience Required:
- 5+ years in sales/customer marketing/brand marketing related experience
- Strong consumer or category marketing capabilities
- Master at creating alignment across our consumer, shopper, customer and channel agenda
- Proven success at driving change and inspiring and influencing significant (or cross-functional) teams to get behind new ideas
- Strong team player
- Proven success in execution excellence
- Good at detail analysis and finding insights
- Good time management, priority setting and communication skills
Working with Us
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
About Us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
Worker Type :
RegularPrimary Location:
TaipeiAdditional Locations :
Job Posting Start Date :
2025-10-16
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
