Category Lead

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.   

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson. 

This role covers all categories and will be based in Portugal. It will be part of the Iberian cluster, which includes Spain and Portugal. 

As our Category Lead, you will: 

• Drive commercial success by fully understanding the market, consumer, media landscape, competitors, and retail customers in the categories. 
• Support with implementation and delivery of the key marketing campaigns plan, local projects, influencer activation, media budget and campaign implementation.   
• Oversee forecasting and align it with budgeting and demand planning for the categories. 
• Lead execution efforts, collaborating with distribution channels to shape Joint Business Plan (JBP) strategies for each account. 
• Assist with the development of effective media communications, working with Iberia media manager to deliver best in class media execution, track media campaign performance and recommend optimization actions to maximize campaign ROI and effectiveness. 
• Contribute to the formulation and execution of marketing plans to differentiate Dyson, build brand equity and drive consumer purchase. 
• Be able to analyse financials, sales performance, and work with insights (e.g., GFK data, Brand tracker, other insights studies) to present business risks and opportunities. Feed consumer insights back into our plans and campaign execution.  
• Get marketing assets from appointed sources and vendors. Localize assets for Local market use, focus is to ensure language and content aligns with legal guidelines, consumer and brand focus, whilst meeting the needs of relevant stakeholders (Retail, Direct, PR and Media).  
• Crosscheck translations and assets for different marketing activities.   
• Deliver the right marketing asset for each media plan/touchpoint; Coordinate between media team and creative agency to ensure timely delivery of materials. 
• Ensure marketing communication messages resonates with the target consumer. Proactively propose new ideas and messages to improve engagement and relevancy, including regional differences in Local market.   
• Support the planning and execution of new product launches across all channels. Manage many stakeholders to realize plans on time and on budget, clearly communicate updates to the wider team and find solutions to any problems that arise. 
• Support on Budget and invoicing execution tasks 
• Continuously and proactively manage categories Brand Building Investment (BBI) working closely with the Iberia Head of Marketing and other budget holders  
• Use written communication to keep all stakeholders informed and aligned to our Marketing strategy.  

To succeed in the role, we expect you to have: 

• At least three years of solid marketing background with demonstrated experience in launching new products into the market. 
• Experience in brand management, including simultaneous management of product marketing and communications. 
• Proven track record of challenging the status quo and delivering innovative solutions. 
• Effective communicator with strong presentation skills and the ability to influence others. 
• Passion for marketing and deep knowledge of market trends. 
• Line management experience preferred, with potential opportunities during peak periods. 
• Marketing-based analytical skills, including financial and return on investment analysis. 
• Ability to plan and deliver strategic initiatives, with a high willingness to learn and collaborate. 
• Articulate and confident individual, capable of communicating plans effectively. 
• Strong team player with a positive and supportive demeanour. 
• Portuguese, Spanish and English needed. 

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.