Business Development Lead (Japanese and English bilingual)

Reposted Yesterday
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Los Angeles, CA
In-Office
Mid level
AdTech • Marketing Tech
The Role
The Business Development Lead manages a team, develops sales strategies, maintains client relationships, oversees project management, and propagates marketing initiatives.
Summary Generated by Built In

Position Summary

33 USA inc. is a full-service marketing agency specializing in the entertainment industry with a focus on anime and manga, providing a one-stop solution for effectively promoting our clients' works worldwide. Business Development Division is responsible for four key functions: account management, project management, marketing planning, and sales, and works closely with relevant internal and external departments and partners to help clients achieve their business

goals.

Among them, the Lead is responsible for managing the team, driving goal achievement and growth, working closely with managers to develop overall strategies and make decisions. The Lead will also be responsible for enhancing the strength of the organization through continuous self-improvement and continuous skill development, with the goal of promotion to Manager.


Requirements

Essential Job Functions & Responsibilities:

Sales:

- Identify potential new clients and formulate/execute approach methods

- Develop and implement sales strategies for North America and other markets outside of Japan

- Develop and execute sales strategies in North America and other markets outside of Japan

- Negotiate and close contracts to win new business

- Actively engage with clients, including hosting and entertaining, to build and maintain strong relationships

- Flexibility to attend meetings and events outside of normal business hours with some short notice

Account Management:

- Build/maintain strong relationships with existing clients in North America and win new projects

- Develop and maintain strong relationships with existing clients in North America, and win new projects

- Manage project budgets and ensure profitability to help clients resolve issues

- Evaluate project performance and report back to clients on a regular basis

- Manage the billing and payment process to ensure smooth flow of funds

Project Management:

- Develop project plans based on client needs and coordinate with internal and external parties

- Organize and manage internal and external teams necessary for project execution

- Develop project strategies and present them to the client

- Manage the progress of the project and present/execute appropriate solutions to any issues that arise

- Manage the quality of service and risk management, and maintain smooth communication with the client

- Provide integrated marketing solutions by leveraging head office and external resources as needed

Marketing Planning:

- Conduct market research and analysis and develop effective marketing strategies based on data

- Plan and execute marketing initiatives tailored to the client's work and objectives

- Manage budgets and measure and improve the return on investment (ROI) of initiatives

Others:

- Support related service functions such as advertising and creative as needed

- Collaborate with external partners to provide optimal solutions to clients

- Contribute to achieving the company's overall goals by working closely with executives, other divisions, and the Japan headquarters

Management of Assigned Team:

Execution of Operations and Project Management

- Execute the work of the assigned function in accordance with the manager's strategy

- Plan projects, manage progress and quality control, and deliver results within deadlines

Supervise and train team members

- Supervise the work of specialists and provide necessary guidance and support

- Assists in the development of team members and contributes to team productivity

Build relationships with clients

- Establish and maintain good relationships with assigned clients and accurately understand their needs

- Provide high quality services by responding flexibly to client requests

Internal and external coordination

- Facilitate collaboration with other departments and partner companies to ensure the success of projects

- Communicate effectively with internal and external parties to resolve issues

Business Improvement

- Analyze business processes of assigned functions, propose and implement improvement measures

Education and Experience Requirements:

Required:

- Bilingual English/Japanese language skills at business level or above

- High level of communication and negotiation skills

- At least 3 years of experience in the marketing industry

- At least 1 year of team management and leadership experience

- Strong project management and leadership skills

- Strong understanding of and adaptability to Japanese and North American cultures and business practices

- Bachelor's degree in marketing or business related field (MBA preferred)

- Knowledge and passion for the entertainment industry

Preferred:

- Strategic thinking and business acumen

- Ability to use data analysis and insight

- Creativity and innovation orientation

- Flexibility and adaptability

- Strong leadership and development skills

- Strong problem-solving skills

- Advanced presentation and pitching skills

- Networking and partnership building skills

- Entrepreneurial spirit and a willingness to take on challenges

- Desire to continually learn and grow

- Ability to collaborate cross-functionally and smoothly

- Budget management and resource optimization skills

- Agility and flexibility to change

- Global mindset and cross-cultural communication skills

- High ethical standards and compliance awareness


Benefits

A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.

  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Hybrid Work Model
    • While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
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The Company
HQ: Los Angeles, California
19 Employees
Year Founded: 2023

What We Do

A FULL SERVICE, STRATEGY&CREATIVITY BASED ANIME MARKETING COMPANY

We are the first anime industry-specialized marketing agency in the United States. We provide strategic and creative one-stop marketing solutions.
Our mission is to unleash the allure and potential of anime works created by passionate creators from Japan and around the world, using the power of marketing.
Our goal is to transform anime into a beloved culture that endures in countries beyond Japan.


OUR SERVICES
- Marketing Produce
- Social Media Marketing
- PR
- Advertising
- Contents Creation

OUR STRENGTH
- Expertise in Anime Industry
- Cooperation with Japan
- One-Stop Service

About MAL33
33 inc, a global marketing agency specializing in the entertainment industry, and My Anime List, the world's largest Japanese anime and manga community and database (with 18 million monthly users and 270 million monthly page views) have launched "MAL33," a global marketing service for the anime and manga industry that combines the strengths.

WORKS at 33 USA inc.
- Jump Festa
- "Attack on Titan" Worldwide After Party
- GUNDAM Fan e-Festival
- Kaiju No. 8
- K MANGA
- Godzilla

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