Business Banking-Marketing Strategy Lead

Job Description
Chase for Business is about helping business owners start, grow, and run their business. We not only want to be their partner for financial solutions, but to also help business owners get access to experts, solutions, and content that will help them beyond banking. The Business Banking Digital Shopping and Customer Journey team is responsible for delivering key digital experiences on chase.com/business. The team focuses on driving meaningful improvements to digital channel strategy and capabilities, product shopping, education and news content, SEO and owned media to deliver a first-class customer experience.
As a Vice President/ Digital Marketing Strategy Lead in Business Banking, you will lead cross-functional teams to develop and implement Public channel experiences that drive business growth in acquisition, inspire customer loyalty, enable deepening, and enhance our digital presence.

• Enhance the Chase for Business homepage experience through optimization of navigation and design to increase engagement, streamline customer journeys and increase overall digital channel effectiveness. • Develop and implement compelling product shopping experiences that align with brand standards, effectively engage users and meet account growth objectives. • Partner with Data and Analytics to define performance analysis requirements, monitor key metrics for web and mobile and transform those into ongoing reporting that highlights key insights, trends and actionable opportunities for improvement. • Lead our A/B testing roadmap by identifying and prioritizing opportunities for testing, providing recommendations for enhancements based on insights gained, and maintaining detailed documentation of test plans, methodologies and results for future reference and knowledge share.• Partner with Product and Digital Channels stakeholders to lead our public channel roadmap through prioritization of requests that require development support. • Implement SEO strategies to increase organic search visibility and drive traffic.

• 8+ years' experience in digital marketing. • Bachelor's degree in Marketing, Communications, Business, or related field. • Strong understanding of digital marketing principles and best practices, content management systems, SEO, and A/B testing. • Demonstrated ability to manage multiple projects simultaneously, and deliver results in a fast-paced, deadline-driven environment.• Strong analytical skills with experience in using digital analytics tools (e.g., Google Analytics, Adobe Analytics).• Proven ability to work collaboratively with cross-functional teams across Product, Marketing, Digital Channels, and Data and Analytics.• Excellent written and verbal communication skills with the ability to present complex information clearly to stakeholders at all levels.

• Advanced degree or certifications preferred.• Proven experience in digital marketing strategy, preferably within the financial services industry and/or targeting small business owners.
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.