Brand Manager Biscuits Morocco

Posted 7 Hours Ago
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Casablanca, MAR
Hybrid
Senior level
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
Lead biscuit brand innovation, renovation and portfolio management to drive revenue and profit. Use consumer insights and market analysis to develop integrated marketing campaigns, manage budgets, and collaborate with cross-functional teams and agencies to execute brand strategies and measure KPIs.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
  • Marketing, ideally in a matrix environment in the consumer goods industry
  • Developing and marketing product innovations at a cross-country level
  • Working effectively with other marketing disciplines and with cross-functional teams
  • Working with design, innovation and research agencies
  • Analytical and creative skills-a balance of commercial and strategic acumen
  • Understanding consumers
  • Communicating effectively, verbally and in writing, and executive presentation skills

More about this role
  • Biscuits Brands Management:
    • Oversee brand positioning, ensuring consistency with the global/regional brand strategy while adapting to local consumer preferences.
    • Manage the brand portfolio, driving innovation and new product development to meet consumer demand and market trends.
  • Market Analysis & Insights:
    • Conduct thorough market analysis to identify trends, consumer behaviors, and competitive activities.
    • Translate insights into actionable strategies that enhance brand performance and market share.
  • Integrated Marketing Campaigns:
    • Lead the development and execution of integrated marketing campaigns across multiple channels (digital, social media, TV, in-store, etc.).
    • Lead BTL activities with collaboration with cross functional team
    • Collaborate with cross-functional teams (sales, finance, supply chain) to ensure alignment and successful implementation of marketing initiatives.
  • Budget Management:
    • Manage the marketing budget for Biscuit, ensuring efficient allocation of resources to maximize ROI.
    • Monitor and report on campaign performance, adjusting strategies as needed to meet financial targets.
  • Stakeholder Management:
    • Act as the key point of contact for internal and external stakeholders, including global teams, local partners, and agencies.
    • Ensure effective communication and collaboration to drive category success

Education / Certifications:
  • Master's degree in marketing or equivalent

Job specific requirements:
  • Minimum 5-7 years of Consumer Marketing, brand-building and/or brand activation experience
  • Ability to manage multi-brand
  • Consumer centric with a digital first mindset.
  • Strong leadership to influence core stakeholders
  • Strong strategic thinking and analytical skills.
  • Proven ability to manage complex projects and lead cross-functional teams.
  • Excellent communication and presentation skills.
  • Creative mindset with a passion for brand building.
  • Proficient in digital marketing, consumer insights, and market analysis.

No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing

Skills Required

  • Master's degree in marketing or equivalent
  • Minimum 5-7 years of consumer marketing, brand-building and/or brand activation experience
  • Ability to manage multi-brand portfolios
  • Experience in consumer goods marketing, ideally in a matrix environment
  • Proven ability to develop and market product innovations at cross-country level
  • Consumer-centric mindset with a digital-first approach
  • Strong leadership and stakeholder influence skills
  • Strong strategic thinking and analytical skills
  • Proven ability to manage complex projects and lead cross-functional teams
  • Excellent communication and executive presentation skills
  • Experience working with design, innovation and research agencies
  • Proficient in digital marketing, consumer insights, and market analysis
  • Creative mindset with a passion for brand building

Mondelēz International Compensation & Benefits Highlights

  • Retirement Support The 401(k) structure combines a 4.5% basic company contribution with up to an additional 4.5% match, with company contributions vesting after two years. This provides up to 9% in company contributions when at least 6% is contributed by the employee.
  • Healthcare Strength Multiple national medical carrier options are offered with in‑network preventive care at 100%, plus company‑paid basic life insurance and short‑term disability. Optional long‑term disability and supplemental life/AD&D expand protection choices.
  • Parental & Family Support A global parental‑leave standard supports birth, adoptive, and foster parents across the enterprise. Additional supports include adoption and surrogacy assistance, childcare discounts, and an Employee Assistance Program with counseling and well‑being tools.

Mondelēz International Insights

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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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