US Mobile

Brand Lead

Reposted 5 Days Ago

New York City, NY

In-Office

180K-240K Annually

Mid level

Internet of Things • Mobile • Other • Software

We’re on a mission to revolutionize connectivity. We're building the next-generation connectivity platform.

The Role

Lead the brand team at US Mobile, developing brand guidelines and assets for marketing campaigns, while collaborating with external agencies.

Summary Generated by Built In

US Mobile is on a mission to revolutionize connectivity. Imagine a world where you can go into a single app and buy terabytes of data for every one of your devices: phone, smart devices, car, home broadband, and more. That’s the future that US Mobile is building: a software platform built truly for the 21st century and the age of 5G and IoT, with world class engineering, best-in-class user experience, and features that will define the next generation of connectivity.

US Mobile is America's first and only Super Carrier, allowing customers to access all three major mobile networks & switch seamlessly between them, anytime, anywhere, to get the best coverage possible. We're #1 Phone Plan Provider on Consumer Reports (not bought), and Jack Dorsey unsolicitedly tweeted about us :'). "US Mobile is very good."

US Mobile is growing faster than any carrier in the US right now. We're a venture-backed company entering hyper growth-- we make $200M in ARR with over 100% year-over-year growth, with a budget for advertising this year to finally put us on the mainstream map: SuperBowl Ad, commercials, etc.

After 10 years in the game and establishing a cash-flow positive service, we're working with an amazing, reputable rebrand agency (COLLINS) for our new look and strategy to acquire our next 1M+ lines. You'll join as the most senior Brand IC to push this bar higher, define our brand guidelines, and create assets potentially seen on a Superbowl Ad, commercials, social media, etc. Our brand is non-corporate, and close to / champions real users.

Our team spans diverse backgrounds, cultures, and stories, with employees coming from 20+ countries. We're a fast-growing startup and cash-flow positive, so your equity is already worth real dollars in the secondary market (and growing!), and we’re looking for someone exceptional to join us.

Qualifications / Responsibilities

Experience working on consumer facing technology.
Impeccable visual skills in type, color theory, textures, grid systems, etc.
Iterate with external agency on new brand assets and guidelines. They’ll propose a few concepts, you'll push the bar higher. (Aug and on)
Create Brand Extensions for Landing Pages, Digital & Physical Ads, Emails, Video Thumbnails, Campaigns, Assets for App Experiences.
Create Internal Brand Guidelines with/for your Brand Team to follow
Lead the Brand team towards consistency and adherance towards Brand Guidelines.
Grow and manage your Brand Team. (Brand IC's, possibly Copywriters)
Complete requests from Growth Campaigns, Marketing / Landing Pages, Advertising.
Lead is a shepherd for consistency and unified creative direction for Brand. Enforce guidelines post-COLLINS.
Manage creatives to make awesome deliverables across touchpoints: digital ads, physical ads, commercials, OOH, etc.
Bonus: Experience in Growth Campaigns, can advise where to spend marketing dollars for best ROI. Experience directing commercials.

Design Team

1 Product Design Lead (Remote)
3 Product Designers (Remote, 2 NYC)
1 Brand Designer (Remote)
2 Staff/Senior Product Design (Hiring)
2 Staff/Senior Brand Design (Hiring)

Benefits / Perks

Annual Offsite to hack & meet the team. 2024 Japan. 2025 Hawaii.
$100/mo USM credit for your phone / family / friends etc
Gym Reimbursement
Flexible PTO
Medical, Dental, and Vision Plans

Think you could be a great fit? Apply to learn more!

Top Skills

Color Theory

Grid Systems

Textures

Type

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The Company

New York City, NY

131 Employees

Year Founded: 2014

What We Do

At US Mobile, we’re on a mission to revolutionize connectivity. We're building a next-generation connectivity platform to connect the next billion wireless devices onto nationwide 4G and 5G networks, including your phone, drone, car, watch, pet tracker, and everything in between. We’re accomplishing this by leveraging cutting-edge technology and forward-thinking UI design.

Whether it’s with our free high-speed international roaming, customizable perks, AI-facilitated plan savings, customizable plans, or real-time dashboards, we’re building the industry’s most delightful user experience all backed by our excellent customer service.

US Mobile’s 4G LTE network reaches more than 300 million Americans and includes international calling to over 200 countries and territories, but you will never hear from an operator at US Mobile. Our real, live Customer Support Representatives are available by phone or chat 24 hours a day, 7 days a week – to keep you connected, informed, and saving with US Mobile.