Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
The Department
CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.
The Role
This individual will work as a Manager of Creator Strategy in the Brand Consulting department, supporting multiple brand accounts. This position focuses on content creator/digital talent partnerships for corporate clients and is most suitable for those with strong experience in the content creator/digital talent space and content strategy.
Responsibilities
- Act as a strategic expert in integrating athletes and sports influencers into brand campaigns across social and digital platforms.
- Support end-to-end campaign management, including strategy, identification, vetting, outreach, negotiations, dealmaking, execution, and reporting for talent partnerships with athletes, content creators, and influencers.
- Understand the sports and digital creator ecosystem to support with strategy, creative ideation, and dealmaking.
- Brief talent, athletes, and content creators on brand objectives, creative requirements, and content deliverables to ensure alignment with overall campaign strategy.
- Stay adept at digital and cultural trends to identify rising creators and athletes.
- Develop case studies and campaign recaps to promote business growth.
- Budget management, including developing and maintaining internal and client-facing finance trackers and managing payment processes with brands and talent.
Requirements
- 5+ years of experience in content creation, influencer marketing, or athlete marketing.
- Work experience at a social media company, influencer management agency, digital agency, or performance marketing is a plus.
Established relationships with influencer agencies, talent management companies, and sports agencies. - Strong understanding of talent/brand partnerships and content creation, including experience on-set during production/content shoots.
- Passion for sports, entertainment, lifestyle, and pop culture, with the ability to translate trends into impactful campaigns.
- Proficiency across all major social platforms (primarily Instagram, YouTube, TikTok, and Twitch; X and Snapchat experience is a plus).
- Experience in using online benchmarking tools to measure performance and optimize campaigns.
- Collaborative, adaptable, and able to manage multiple priorities in a fast-paced environment.
- Excellent written and verbal communication skills, highly organized with superior attention to detail, and the ability to manage complex projects.
Preferred Skills
- Bachelor’s degree in Arts, Business, Marketing, or equivalent experience preferred.
Location
The Brand Consulting department offers a flexible work schedule and requires three days per week on-site at our New York office.
Compensation
The annual base salary for this position is in the range of $91,000 - $115,000. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
Top Skills
What We Do
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.
