Brand Activations Manager

Fabletics is currently looking for a passionate and hands-on Brand Activations Manager to join our Team, based in Berlin, Germany.
 

About the role:

As Brand Activations Manager, you will create impactful brand experiences that bring the Fabletics brand to life across Europe. From community workouts and retail events to creator experiences, brand partnerships, and trade shows, you will manage the execution innovative activation concepts that connect with our VIP members, influencers, media, wholesale partners, and broader fitness community.

Embedded within the Brand Communications team, this role works closely with PR, Social Media, and Influencer Marketing teams and reports directly to the VP Brand Communications & Partnerships. The role also collaborates cross-functionally with our International business units and Wholesale teams to support activations with retail and strategic partners like Peek & Cloppenburg, KaDeWe, SportScheck, and others.

This role is based in Berlin, but events and activations will take place across Europe and require regular travel. Since events can also happen during mornings, evenings, and weekends, flexibility is essential. Additional working hours are compensated with time off on other days.

We are looking for someone who stands out with operational excellence and project management skills, thrives in fast-paced environments, and brings Fabletics values like innovation, drive, and One Team mindset to life through best-in-class experiences.
 

Responsibilities:

• Execute the European brand activations strategy aligned with business and brand objectives, as defined by PR and Influencer Managers

• Deliver engaging brand experiences including community events, retail activations, influencer and creator events, fitness partnerships, trade shows, and media experiences.

• Manage end-to-end event execution including project planning, budgeting, vendor management, logistics, production, staffing, and on-site operations.

• Collaborate closely with PR, Social Media, and Influencer Marketing teams to maximize amplification and storytelling before, during, and after activations.

• Build and manage relationships with external partners including gyms, wellness brands, agencies, creators, venues, and event suppliers.

• Support activations with wholesale and retail partners such as Peek & Cloppenburg, KaDeWe, SportScheck, and additional key accounts across Europe.

• Identify innovative partnership and event opportunities that strengthen brand awareness, community engagement, and cultural relevance.

• Own activation calendars, timelines, and reporting while ensuring flawless execution and alignment across stakeholders.

• Travel regularly across Europe to manage and support activations on-site.

• Work collaboratively across regional and global teams to ensure consistency of brand execution and communication.

Required Skills:

• +2 years of experience in brand activations, event marketing, experiential marketing, partnerships, or a related field.

• Proven experience planning and executing consumer-facing events and brand experiences.

• Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment.

• Experience working cross-functionally with marketing, PR, influencer, social media, and external partners.

• Strong understanding of brand storytelling, community marketing, and social-first event concepts.

• Excellent organizational skills with strong attention to detail and executional excellence.

• Entrepreneurial mindset with a hands-on attitude and a bias toward action.

• Excellent communication and stakeholder management skills.

• Comfortable working flexible hours including mornings, evenings, and weekends when required for events.

• Willingness to travel frequently across Europe.

• Passion for fitness, wellness, fashion, and community-driven brands is highly preferred.

• Fluent in English; additional European languages are a plus.

What’s in it for you?

• Compensation: Our compensation package includes a competitive salary, a flexible annual bonus scheme, and participation in our company equity program.

• Holidays: Relaxation is important! That's why we offer unlimited discretionary paid time off on top of your contractual holidays, plus 4 Fridays off during the Summer, and a Week of rest in the Winter.

• Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative. You can use the morning for career development programs and company-sponsored mentorship opportunities and spend your afternoon taking care of personal goals that matter most to you!

• Work Life Balance: As an international company, we understand that not everybody works the same hours, so if you need to start late, finish early, or take time for yourself during the middle of the day, go ahead! Also, we care about maintaining a healthy work-life balance, so we have introduced the policy of no meetings on Friday!

• Health & Wellness Benefit: Fitness is in our DNA, that’s why we partnered with ClassPass and offer discounts on memberships. Plus, we offer a Premium subscription to the Calm App.

• Flexible Working: We embrace a hybrid working culture! Our teams thrive on collaborative work from our cool office in Berlin during the week and offer the choice to work from home Mondays and Fridays.

• Location: Our office is located in Bergmannkiez in the heart of Kreuzberg in a modern space surrounded by great restaurants and shopping with Viktoriapark just a few mins away by foot!

• Company Events: We love having the team around, so we welcome you to join our THIRSTdays (enjoy the company of your colleagues with drinks and snacks at the office), Summer Party / Winter Party, Bring your Kids to Work, among other cool events.

• Other Benefits & Perks: We offer a 70% discount on Fabletics and Savage X Fenty, and enjoy as much as you want from our coffee machines, tea, fruits, and snacks for free.

#LI-OL1

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. 

We encourage you to apply regardless of meeting all qualifications and/or requirements.