Bilingual Senior Marketing Specialist

Who We Are:
At OPENLANE we make wholesale easy so our customers can be more successful.
We’re a technology company building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles.
We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.
And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.
Our Values:
Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate.
Relentless Curiosity. We seek to understand and improve our customers’ experience.
Smart Risk-Taking. We transform risk into progress through data, experience, and intuition.
Fearless Ownership. We deliver what we promise and learn along the way.
 

We’re Looking For:

Our Bilingual Senior Marketing Specialist plays a critical role on the marketing team responsible for product launch and promotional programs for OPENLANE's digital e-commerce platforms and vehicle logistic centers (automotive auctions) throughout North America. This senior-level specialist will lead the creation and execution of multi-channel campaigns supporting dealer promotions, product initiatives, and business growth. The role requires a balance of strategic thinking, creative execution, and data-driven decision-making, along with strong collaboration across cross-functional teams including Sales, Product, and Salesops.

You Are:

• Collaborative. You’re a partner to team members across the MarComm team, and a conduit between our team and key stakeholders within OPENLANE, and with vendors. 

• Relationship-driven.You’re a people person who nurtures strong relationships and advocates for others. You’re an ambassador for the MarComm team, OPENLANE. 

• Curious. You listen carefully, have a natural curiosity and the confidence to offer your informed opinion.You know when to be bold, when to be diplomatic, and when to question, “Why?”. 

• Proactive: You are adept at identifying opportunities for process improvement and implementing solutions that enhance campaign effectiveness.You can coordinate projects, often multiple at the same time, and act on your own initiative. 

• Detail-oriented. You ensure high-quality communication and maintain brand guidelines across all marketing materials.

• Strategic. You bring a keen eye and a critical mind with an ability to see the big picture. You understand our audiences’ needs and our purpose, and you work tirelessly to bring them together to achieve impact and business results.

• Analytical. You possess strong critical thinking skills to evaluate key performance metrics, identify opportunities and make recommendations for improvement.

You Will:

• Strategize with sales, operations, and product teams to develop and execute marketing promotions and product campaigns

• Create and manage sale event promotions, presentations, and digital and physical marketing assets

• Provide creative direction and coordination for advertisements, email campaigns, signage, and branded materials

• Research competitive marketing trends and apply insights to improve OPENLANE’s positioning

• Collaborate with auction locations and internal stakeholders to ensure campaigns are implemented correctly

• Present marketing updates and plans to management and key teams

• Ensure brand and corporate identity are consistently applied across materials and channels

• Support additional marketing initiatives including strategic planning, project management, and events

• Interact regularly with customers, buyers, and sellers, to better understand their needs and advocate development of integrated business strategies that build stronger customer loyalty.

• Practice and always promote teamwork.  Provide back-up to other team members as needed.  Set a good example of attitude and performance. Communicate regularly about current marketing initiatives and initiate information-sharing to benefit all company 

Who You Will Work With:

Reporting to the Director of Marketing, this role will collaborate with the Sales, Product, and Operations teams on a regular basis.

Must Have’s:

• 5-7 years of experience in marketing, within B2B or automotive environments. 

• Bachelor’s Degree in business or equivalent experience

• Bilingual in English and French

  • This role may involve interacting with customers, leaders, and colleagues in Quebec, other provinces, or internationally, some of whom may not speak English.

• Experience in campaign planning, performance tracking, and marketing communication

• Proficiency with Microsoft Office Suite and digital marketing tools

• Strong written and verbal communication skills

• Project planning and multi-tasking ability

• Experience supporting product launches or B2B sales teams

Nice to Have’s:

• Experience with Salesforce or Asana project management

• Experience in the automotive or logistics industry

• Ability to travel occasionally for marketing support and events

What We Offer:

• Competitive pay

• Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)

• Immediately vested 401K (US) or RRSP (Canada) with company match

• Paid Vacation, Personal, and Sick Time

• Paid maternity and paternity leave (US)

• Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)

• Robust Employee Assistance Program

• Employer paid Leap into Service Day to volunteer

• Tuition Reimbursement for eligible programs

• Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization

• Company culture of internal promotions, diverse career paths, and meaningful advancement

Sound like a match? Apply Now - We can't wait to hear from you!