Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.
Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.
The Team & RoleThe Product Marketing Managers at Lightricks play a pivotal role in shaping the strategies that introduce unique and engaging products to the market. This team leverages product insights and strategic marketing plans to align product features with market needs, thereby driving business growth. Within this dynamic department, ambitious and seasoned professionals thrive in collaborative efforts to launch and enhance our product lines.
As a B2C Product Marketing Manager, you will spearhead Go-to-Market (GTM) strategies and holistic marketing campaigns for exciting and innovative digital features for the acclaimed Facetune brand.
What you will be doing- Work closely with product managers to align the product roadmap with marketing insights.
- Conducting industry research to carve out business opportunities and refine marketing strategies.
- Leading marketing initiatives that align with overarching business goals.
- Collaborating across various stakeholders to ensure cohesive implementation of strategies and objectives.
- Proven experience in a Product Marketing Manager role, preferably with exposure to B2C applications.
- Expertise in conducting digital marketing and brand campaigns, with a knack for influencer marketing.
- Strong professional English skills to cater to the U.S. market.
- A data-driven approach to crafting impactful marketing strategies.
- Ability to commute flexibly between offices in Haifa and Jerusalem would be beneficial.
- Passion for the beauty and makeup industry, with a flair for following and understanding emerging trends.
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What We Do
Lightricks is returning creative intelligence and power to the people who imagine and create by building open, efficient AI models and products that understand and generate the visual world. Our vision: push the limits of technology to reimagine the way creators express themselves. Big mission. Fast-moving team. Come build it with us. At our core is LTX- an open-source generative video model built to deliver expressive, high-fidelity video at unmatched speed. It powers our own products and a growing ecosystem of creative partners worldwide. We're one of the few companies globally building our own multimodal foundation models, competing directly with the world's largest AI labs. Startup speed. Experienced leadership. A product people already love. Backed by a proven business model and unicorn-scale resources. We were founded by four computer-science PhDs who never stopped thinking like researchers. That mindset still defines us: deep technical ambition, a bias toward building, and a belief that the best creative tools haven't been invented yet. The team has done it before. Lightricks' suite of apps, including the famous Facetune, has over 500 million downloads worldwide and has won numerous prestigious awards, including Apple's App of the Year, the Apple Design Award and both Apple and Google Play's Best of the Year. What makes us "us" - At Lightricks, innovation starts with people, not buzzwords. We move fast, speak plainly, and take real ownership. Impact here comes from passion, curiosity, and initiative, and from raising the bar for yourself and the people around you. We believe the best work happens together. The culture here is genuinely collaborative, people share knowledge, back each other up, and win as a team. When things click, everyone feels it. You'll have what you need to do your best work: unrestricted access to compute, tools, and resources. We're AI-native in practice- first access to the latest models, real infrastructure, and a team that learns together in real time. We move at the pace of AI, not just in what we ship, but in how we think and work. Priorities shift, the market moves, and we move with it. If you thrive on change, adapt quickly, and want to be part of a team that keeps up, you'll feel right at home. We build, break, iterate, repeat. What matters here is how you think, what you're curious about, and where you want to go.
Why Work With Us
Native frontier AI, built in-house, competing with the largest players. A product already in market, already winning customers, with a B2B story just getting started. AI-first and people-first in how we operate. Unrestricted access to tools and compute. People who push you and celebrate when you win. The right moment to be at the front.
