AVP- Credit Cards Product

Reposted 2 Days Ago
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Abu Dhabi
In-Office
Mid level
Financial Services
The Role
The role involves managing card products strategy, driving product growth, improving customer experience, and collaborating with various teams to meet KPIs. Also, developing marketing campaigns and analyzing product performance is expected.
Summary Generated by Built In
Company Description

FAB, the UAE's largest bank and one of the world's most secure financial institutions, is dedicated to creating value for its employees, customers, shareholders, and communities. Through innovation, agility, and differentiation, FAB is committed to fostering growth.

We are looking for top talent and your success is our success. Accelerate your growth as you help us reach our goals and advance your career. Be ready to make your mark a top company, in an exciting and dynamic industry. 

Job Description

  • Responsible for planning & implementation of the Card Products management strategy.
  • Collaborate with the FAB Cards Team and hold responsibility to deliver on the cards annual plan and KPIs, such as net account growth, spend targets, activation rates, attrition & retention, risk & operational costs and revenues.
  • Responsible for development of new products and services to drive value to the customer.
  • Work on projects to retain and improve the competitive edge of FAB cards .
  • Ensure relevant and timely MIS is available to measure what matters and provide insights into products and campaigns performance.
  • Develop and execute marketing campaigns to drive product growth, in collaboration with the Marketing team and in conjunction with the Portfolio and Acquisitions verticals.
  • Liaise with Sales Teams to ensure they are up to date with the products’ features and benefits and provide them with the tools (e.g. comp scans, cashback calculators etc.) to help them pitch the right product to relevant target audiences.
  • Liaise with other customer facing teams (e.g. Customer Service) to ensure they provide an exceptional experience to cardholders.
  • Collaborate with the FAB cards team to identify gaps and opportunities and build business cases for product / features improvements to address customers’ changing needs and stay ahead of the competition.
  • Liaise with Vendors / IT/ Other Depts. for resolving /enhancement of product / service related matters.

 

Qualifications

Education

  • University degree

Skills

  • Excellent analytical skills to be able to track products performance, market trends and identify weaknesses and opportunities.
  • Experience and deep knowledge and understanding of Cards Products financial drivers, cost and revenue generators.
  • Prior experience in Cards Product/Portfolio Management, Product Development and Marketing in general.
  • Team player with excellent communication and interpersonal skills.
  • Articulate with strong influencing skills.
  • Bias for action, self-starter with attention to detail and eager to drive results.
  • Resilient, methodical and capable to manage multiple projects with tight deadlines at the same time.

Top Skills

Card Products Management
Marketing Campaigns
Mis Reporting
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The Company
Abu Dhabi
15,631 Employees

What We Do

FAB, the UAE’s largest bank and one of the world’s largest financial institutions offers a an extensive range of tailor-made solutions, and products and services, to provide a customised banking experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises.

Headquartered in Abu Dhabi, in Khalifa Business Park, the bank’s international network spans over 19 countries, across the world, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad. In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience and will support the growth ambitions of its stakeholders across the global network in which the bank operates.

To empower its customers and clients to Grow Stronger, FAB is initiating a powerful movement, which goes beyond banking. The Grow Stronger movement represents the bank’s promise to support its stakeholders’ goals and growth ambitions, providing ideas, tools and expertise to help them become stronger, today and in the future. Through a strong, diversified balance sheet, leading efficiency and a solid corporate governance structure in place, FAB is set to drive growth forward.

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