Associate Marketing Activation Manager for Japan Market
This job is supporting brand building for small brand or part of large brand in small local markets in line with global brand strategies, based in Japan.
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Supports the (Senior) Brand Manager to drive brand success in local markets, such as brand P/L and market share development. He can own a small brand or a segment of a larger brand
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Contributes to defining annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance. Responsibility for sufficiency and accuracy of A&P allocation & monitoring.
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Leads (or contributes to) Brand & Innovation campaign activation, tracking and corrective actions. For product innovation is responsible of achieving the business case and leads and survives all phases including phase in/phase out, distribution and brand activation
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Leads brand analysis and recommends corrective actions
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Recommends brand assortment, product management and pricing in line with global guidance. Contributes to assortment initiatives together with global partners (SC, GPM, GBIS, PMI)
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Brand Building strong knowledge toward health care providers, payers, clinicians and consumers.
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Expert in capturing consumers and customers insights
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For lead markets: contributes via (Senior) Brand Manager to the development of global communication toolbox.
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For lead markets: contributes via (Senior) Brand Manager to the development of global innovation.
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For non lead markets: makes sure that product innovations can be sold in local markets in terms listing and tender required
Application End Date:29 Nov 2024Job Requisition ID:Essity239052
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
