Associate Manager, Marketing

We’re seeking an Associate Marketing Manager with a background in the home services industry—HVAC, plumbing, electrical, or a related field—to support marketing strategies for our Austin brands.

In this role, you will assist in developing and executing marketing plans that drive top-line growth and increase lead generation. Supporting full-funnel marketing initiatives, you will help implement campaigns, coordinate across teams, and partner with operational leaders to ensure results.

This position is ideal for a detail-oriented, data-driven marketer who thrives in a fast-paced, high-growth environment and enjoys turning insights into actionable initiatives.

Hybrid with 25% travel, to Austin TX and Southern California. 

Responsibilities

Support Marketing Plans & Strategies for Multiple Brands
You will assist in the development and execution of marketing plans for multiple brands, tailoring each to the unique needs of its market and service lines. You will collaborate with the Campaign Development and Digital Marketing teams to implement campaigns that drive revenue growth and support new customer acquisition.

Marketing Execution
You will help execute marketing campaigns across digital and traditional channels, including PPC, LSA, TV, print, and direct mail. You will support full-funnel marketing efforts to drive awareness, consideration, and conversion.

Brand Knowledge
You will support the marketing team in understanding each assigned brand’s goals, opportunities, and market dynamics, becoming a trusted contributor to brand success.

Collaboration with General Managers (GM)
You will work closely with each brand’s GM and marketing leadership to launch campaigns, gather market insights, and ensure initiatives align with operational needs.

Cross-Functional Collaboration
You will coordinate with internal teams to plan, launch, and track lead generation campaigns across digital, direct mail, TV, radio, sponsorships, and hyper-local marketing initiatives.

Data Analysis & Reporting
You will monitor and analyze campaign performance, preparing reports, insights, and recommendations to optimize effectiveness.

Budget Support
You will support Division Marketing Director with managing budgets, tracking spend, and ensuring campaigns remain on target.

Vendor/Agency Coordination
You will manage relationships with external marketing agencies and vendors to ensure campaigns execute smoothly.

Team Collaboration
You will work closely with cross-functional teams to support marketing initiatives and contribute to the growth of best-in-class marketing programs.

Education & Experience

• Bachelor’s degree in marketing, business, or a related field.
• 3–5 years of marketing experience with a focus on campaign execution and coordination.
• Experience in digital marketing (PPC, LSA, retargeting) preferred.
• Exposure to home services, multi-site businesses, retail, or hospitality preferred but not required.
• Experience with budgeting, reporting, and results analysis a plus.
• Strong organizational, analytical, and problem-solving skills.
• Proficiency with marketing systems and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) or similar software.