Associate Creative Director - Creative and Content (Non-Fiction), Star Jalsha

Key Responsibilities:

• Develop and deliver Non-Fiction content that supports and resonates with the channel philosophy, viewers, business objectives and targets.
• Oversee all stages of production Build a content pipeline which delivers on future needs and evolving consumer and societal trends.
• Leverage data and insights to the show’s narrative and character development and to increase consumer engagement.
• Collaborate with department heads, consumer strategy and Production Houses, producers, writers, directors to shape and deliver cutting edge content.
• Collaborate with Marketing & Creative Communications teams to build and promote content on strong propositions that resonate with viewers.
• Collaborate with Commercial teams to fine-tune budgets to content needs (on need basis).

Skills & Attributes for success:

• Passion for content and deep understanding of storytelling.
• Comfort with scale and pace.
• Deep interest in India and social trends, including viewer behavior and evolving tastes and affinities.
• Stakeholder Management.
• Excellent collaboration, communication and persuasion skills.
• Ability to deliver within tight deadline.
• Strong editorial judgement and ethical standards.
• Proficiency in Bengali.

Preferred Education & Experience:

• Graduate with minimum 8+ years of relevant work experience.
• Must have managed high impact and large-scale productions.