Human Re-Sources was founded by J Erving in 2017, headquartered in Los Angeles California, with a secondary office in Atlanta, Georgia. The mission of this independent music label is to be at the intersection of culture and technology, with a goal of supporting artists who are looking to move more independently.
As an Associate Director, Marketing at Human Re-Sources you will work alongside equally eager professionals with a passion for the urban genre. You will conceptualize, strategize, implement and lead both artist and corporate media and marketing initiatives for Human Re-Sources
What You'll Do- Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re-Sources and its artists.
- Write and edit marketing content (i.e. ads, newsletters, blogs, emails, social media, presentations and digital campaign proposals).
- Work collaboratively with A&R’s, Creative Director, and Product to build campaigns that encompass strategic streaming, digital media and digital marketing operational roll outs and drive lasting fan engagement.
- Align with department Leads consistently to ensure cohesive marketing plans are created and presented to management teams with timely approvals.
- Cultivate promotional relationships with brand agencies, PR and non-profit organizations that are relevant to artist roster. Advise on best practices in the digital landscape, while continuing to research innovative tools and agencies within the space.
- Oversee creation of digital media and digital marketing materials, liaising with management for necessary approvals and/or discussions that move the campaign forward.
- Conceptualize and oversee strategic rollout of content for artists’ DSP profiles, fanpages, relevant socials and/or visual channels.
- Review audience data, growth analytics, marketing tactics, and any relevant dashboards to inform digital best practices and artist development.
- Bachelor's degree or equivalent practical experience.
- 4-6 years’ of experience working in a strategic artist and brand development capacity at a marketing, music, or entertainment company
- Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it; ability to operate successfully in a cross-functional environment, build relationships, and influence managers
- Ability to build strategic plans and execute against them within quantitative modeling, strategic thinking, and sound business judgment
- Prior experience presenting to executives and senior leadership
- Strong project management skills, including the ability to think end-to-end, manage long-term projects, manage multiple projects simultaneously, and manage teams
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
Top Skills
What We Do
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
