Associate Brand Manager, Icy Hot

Associate Brand Manager, Icy Hot

Location: Morristown, NJ

About the Job

Are you a passionate brand builder and business leader ready to continue the growing momentum behind Icy Hot, a top topical pain brand in the US? This is an exciting time to join as we evolve to meet the ever-changing needs of our consumers and customers and unlock new sources of growth. The Icy Hot Associate Brand Manager will play a critical role in managing the business and delivering key aspects of our activation plans. Join us as we take the Icy Hot brand to new heights and frontiers. We look forward to hearing from you!

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Main Responsibilities:

• Own sales and consumption forecasts, liaising with cross-functional partners and representing brand in S&OP meetings to drive towards a consensus forecast.
• Own relationship with organic social and digital agency.
• Own brand and competitive analysis by leveraging Circana, as well as other internal and external data platforms, to continuously assess the health of the business and deliver actionable business insights.
• Own marketing A&P budget. Manage updates to A&P budget throughout the year, make recommendations for reallocation opportunities, open POs and track invoices. Also forecast returns and obsolescence expenses.
• Assist Senior Brand Manager and Senior Director with creative and PR agency of record feedback
• Act as the brand champion for social media, e-commerce and point-of sale activation.
• Lead website refreshes to ensure website is properly updated with current assets and communication and is an integral part of a 360-degree brand amplification.
• Liaise with medical, legal, and regulatory team to ensure timely review and alignment on marketing assets.
• Support new product launch readiness.
• Perform other duties as assigned.

About You

• Bachelor’s degree from an accredited four-year college or university. MBA or equivalent preferred.
• 3-5 years' work experience, including 1-3 years' experience in brand marketing, especially in OTC or FMCG.
• Strong analytical acumen
• Excellent communication skills, both written and verbal
• Creativity and problem-solving
• Strong interpersonal skills
• Digitally savvy

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.