Assistant Manager - Programming Strategy & Insights, Digital

Key Responsibilities

• Owns end-to-end reporting for key shows such as Bigg Boss, including weekly dashboards, performance analysis, and leadership insights.
• Conducts comparative, cohort, and demographic analyses to uncover viewership trends and performance drivers.
• Manages ad-hoc analytical requests from content, marketing, revenue, and leadership teams with efficiency and accuracy.
• Builds and maintains structured data warehouses and dashboards across tools such as SQL, Mixpanel, Redash, and Amplitude.
• Tracks and reports key performance metrics, including viewers, watch time, engagement, and subscription trends.
• Provides concise and actionable insights to support business reviews and data-led decision-making.
• Collaborates with cross-functional teams to ensure analytics outputs align with business and content objectives.
• Guides and mentors new team members on analytics tools, methodologies, and data processes to ensure knowledge continuity

Skills & Attributes for success

• Strong analytical, quantitative, and problem-solving skills with keen attention to detail.
• Proficiency in SQL and analytics platforms such as Mixpanel, Redash, Amplitude, or similar tools.
• Ability to interpret complex data sets and translate findings into clear business recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Self-motivated and organized, with the ability to manage multiple priorities in a fast-paced environment.
• A strong passion for media, content analytics, and data storytelling.

Preferred Education & Experience

• Bachelor’s or Master’s degree in Statistics, Economics, Engineering, Business Analytics, or a related field.
• 5–7 years of experience in data analytics, business intelligence, or performance reporting, preferably within the media, OTT, or digital entertainment industry.