Assistant Manager Brand Marketing - Mickey Thompson

As the Assistant Manager Brand Marketing for Mickey Thompson, you will lead the execution of brand and product communications, bringing innovative go-to-market strategies to life. This role requires a deep understanding of the brand’s product portfolio and target consumers to develop compelling marketing plans that drive awareness and engagement. You’ll oversee campaign execution, manage agency relationships, and collaborate across cross-functional teams to ensure alignment with brand and business objectives. The ideal candidate is a strategic thinker with strong project management skills and a passion for storytelling that connects with consumers.

What You’ll Do

• Own the development of style guides and messaging frameworks to ensure consistent brand communication across all channels.
• Translate strategy into compelling content, providing final copy sign-off and guiding creative execution.
• Oversee production processes including version control, legal approvals, and content delivery timelines.
• Monitor campaign results and use insights to refine messaging strategies for future initiatives.

What We’re Looking For

• Bachelor’s degree in marketing or related field.
• 5 or more years of experience in consumer marketing, ideally in the automotive, automotive aftermarket, or consumer packaged goods (CPG) industry.

What Will Set You Apart

• Exhibits a proactive and highly engaged personality to build relationships.
• Detail-oriented with the ability to gather/interpret complex data and alternate between creative or analytical skills.
• Ability to work well with others, influence cross-functional work teams, and manage direct reports.
• Excellent communication and presentation skills.
• Ability to manage multiple priorities concurrently.
• Knowledge of brand strategy, creative strategy, and digital media planning.
• Experience leading the execution of Marketing plans, including managing budgets and agency relationships.
• Social media or influencer marketing experience.

Additional Details

• Relocation Available: No.
• Sponsorship Available: No.

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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com.

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.