APAC Brand Strategist (Creative)

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

Company Description:
X is what’s happening and what people are talking about right now. We believe real change starts with conversation. At X, we’re on a mission to become a trusted global digital public square and be the everything app. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!
Team Description:
Global Next is our in-house creative, strategy, and production team dedicated to brands and agencies. We help advertisers build creative campaigns that are good for brands, good for people, and make good use of X. We value diverse backgrounds, ideas, ethnicities, religions, and experiences. We thrive on our ability to recognize, read, and adapt to cultural signals, leaning into creative and technological trends to meet our ultimate goal of building campaigns worth talking about.
We serve the public conversation.

_

Who You Are. 

We’re looking for an experienced Brand Strategist who excels at crafting audience-centric ideas, strategies, concepts, and creative recommendations. The ideal candidate is a creative thinker who can light up a room as a storyteller, bring collaborative energy, and has the drive to do what’s best for both our clients and X’s business in the region.. 

What You’ll Do 

• Your role is to align audience insights, platform strengths, and our advertisers’ marketing objectives through innovative and creative use cases of the platform.

• You will manage end-to-end responsibilities for accounts, ranging from short-term RFPs to long-term projects, strategic endeavors such as C-Suite presentations, and building groundbreaking activations on X.

• You will be both a student and an expert of the X platform, driving thought leadership within agencies and brands around the creative potential of X.

• You will successfully navigate the multilayered dynamics of agency, client, and marketplace while tailoring your outputs and speaking points to each respective audience.

Preferred Qualifications

• 8+ years of experience in digital media and/or integrated marketing at an advertising agency, brand, or platform/publisher (multidisciplinary experience preferred).

• Experience in building headline-worthy creative concepts, media solutions, and/or content programs at scale that can drive brand awareness and incremental customer engagement.

• In-depth knowledge of X as both a user and a marketer, including a primary understanding of our platform’s advertising products and overall monetization model.

• Strong creative and design skills, as well as experience in crafting compelling storylines and data-supported presentations to impact revenue.

• Demonstrated ability to leave an impactful impression through presentations and pitches.

• Proven ability to prioritize and manage multiple tasks, projects, and ever-changing priorities.

• Excellent verbal and written communication skills.

• Languages: English. Proficiency in a regional language [Korean, Japanese or Mandarin is a plus, but not mandatory