Analytics Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Booking.com account is seeking an Analytics leader for its Global Solutions Unit. This role is a critical leadership role responsible for driving data-driven decision-making within the Global Solutions team. This individual will be the subject matter expert on campaign analytics, ensuring the integrity and effectiveness of our data infrastructure, and leading the post-campaign analysis workstream. They will collaborate closely with planning, technology, and local market teams to translate data into actionable insights that optimize campaign performance and maximize ROI. This role requires a strategic thinker with strong technical skills, excellent communication abilities, and a passion for leveraging data to achieve business objectives.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Data Infrastructure & Management:

• Ensure the campaign data stack through Rubik is properly configured and maintained, specifically with regard to Project Rubik, to ensure seamless data flow and accessibility for local markets.
• Collaborate with the Tooling and Technology Director to identify, evaluate, and implement new tools and technologies that enhance our analytical capabilities and bring insights to life.
• Maintain and optimize existing dashboards to ensure they provide accurate, relevant, and timely information to stakeholders.
• Troubleshoot data discrepancies and implement solutions to ensure data accuracy and consistency.
• Develop and maintain documentation for data processes and procedures.

Campaign Analysis & Reporting:

• Lead the post-campaign analysis workstream, developing comprehensive reports that provide insights into campaign performance, ROI, and areas for improvement.
• Utilize ROI insights from planning tools to inform campaign strategy and optimize budget allocation.
• Develop and implement standardized reporting templates and dashboards for local market teams.
• Identify trends and patterns in campaign data to provide proactive recommendations for future campaigns.
• Present findings and recommendations to senior management and stakeholders in a clear and concise manner.

Collaboration & Training:

• Work closely with planning teams to integrate data-driven insights into campaign strategy and execution.
• Partner with local market teams to understand their specific data needs and provide tailored support.
• Prepare and test the use of new analytical tools with the entire team, including planning and local market teams, to ensure adoption and effective utilization.
• Develop and deliver training programs to enhance the data literacy of the Global Solutions team.
• Act as a subject matter expert on campaign analytics, providing guidance and support to colleagues.

Strategic Leadership:

• Develop and implement a data analytics roadmap for the Global Solutions team, aligned with overall business objectives.
• Stay abreast of industry trends and best practices in data analytics and campaign measurement.
• Identify opportunities to leverage data to improve campaign performance and drive business growth.
• Contribute to the development of new analytical methodologies and techniques.
• Champion a data-driven culture within the Global Solutions team.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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